:root{
  --green:#78a640;
  --green-d:#5f8a32;
  --green-l:#a3c64e;
  --orange:#ec6338;
  --orange-d:#d44f25;
  --charcoal:#23271f;
  --charcoal-2:#2d3228;
  --ink:#23261f;
  --bg:#ffffff;
  --bg-soft:#fafafa;
  --line:#e6e9dd;
  --muted:#6a6f5e;
  --radius:18px;
  --shadow:0 22px 60px rgba(35,39,31,.14);
  --shadow-sm:0 10px 30px rgba(35,39,31,.08);
  --maxw:1180px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:"Inter",system-ui,sans-serif;color:var(--ink);background:var(--bg);line-height:1.65;-webkit-font-smoothing:antialiased;overflow-x:hidden}
h1,h2,h3,h4{font-family:"Plus Jakarta Sans",sans-serif;color:var(--charcoal);line-height:1.08;font-weight:800;letter-spacing:-.025em;text-wrap:balance}
.lead,.phero-sub,.cta-final p,.band p{text-wrap:pretty}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
.container{max-width:var(--maxw);margin:0 auto;padding:0 26px}
.eyebrow{display:inline-flex;align-items:center;gap:8px;font-family:"Plus Jakarta Sans";text-transform:uppercase;letter-spacing:.16em;font-size:.74rem;font-weight:800;color:var(--green-d);background:rgba(120,166,64,.14);padding:8px 15px;border-radius:6px}
.eyebrow.w{color:#cfe0b3;background:rgba(255,255,255,.12)}
.section{padding:100px 0;position:relative}
.section.soft{background:var(--bg-soft)}
.section.dark{background:var(--charcoal);color:#e7eadd}
.center{text-align:center}
.lead{font-size:1.13rem;color:var(--muted);max-width:720px}
.center .lead{margin-left:auto;margin-right:auto}
.h2{font-size:clamp(2.1rem,4.4vw,3.1rem)}
.hi{color:var(--green)}
.dark h1,.dark h2,.dark h3,.dark h4{color:#fff}
.dark .lead{color:#b9bfa9}

/* WAVE-REVEAL BUTTON */
.wbtn,.wbtn-white,.obtn{position:relative;display:inline-flex;align-items:center;gap:.55rem;font-family:"Plus Jakarta Sans";font-weight:800;font-size:1rem;padding:16px 30px;border-radius:50px;cursor:pointer;border:none;line-height:1;overflow:hidden;transition:transform .25s cubic-bezier(.2,.8,.2,1),box-shadow .25s}
.wbtn .t,.wbtn .ar,.wbtn-white .t,.wbtn-white .ar,.obtn .t,.obtn .ar{position:relative;z-index:2;transition:transform .35s,color .35s}
.wbtn .ar,.wbtn-white .ar,.obtn .ar{width:19px;height:19px;flex:none}
.wbtn:hover .ar,.wbtn-white:hover .ar,.obtn:hover .ar{transform:translateX(6px)}
/* wave fill hidden to the LEFT at rest, sweeps LEFT-TO-RIGHT to reveal on hover */
.wave{position:absolute;z-index:1;left:0;top:0;width:100%;height:100%;background:var(--charcoal);transform:translateX(calc(-100% - 24px));transition:transform .55s cubic-bezier(.66,0,.34,1);pointer-events:none}
.wave::before{content:"";position:absolute;top:0;bottom:0;left:100%;width:20px;background-repeat:repeat-y;background-position:left top;background-size:20px 64px;animation:flow 1.2s linear infinite;background-image:url("data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2020%2064'%20preserveAspectRatio='none'%3E%3Cpath%20d='M0%200%20L12%200%20C20%2011%2020%2021%2012%2032%20C4%2043%204%2053%2012%2064%20L0%2064%20Z'%20fill='%2323271f'/%3E%3C/svg%3E")}
@keyframes flow{from{background-position-y:0}to{background-position-y:64px}}
/* green button, charcoal wave */
.wbtn{background:var(--green);color:#fff;box-shadow:0 3px 10px rgba(120,166,64,.18)}
.wbtn:hover{transform:translateY(-2px);box-shadow:0 6px 14px rgba(120,166,64,.24)}
.wbtn:hover .wave{transform:translateX(0)}
/* white button, charcoal wave, text flips to white */
.wbtn-white{background:#fff;color:var(--charcoal);box-shadow:0 3px 10px rgba(0,0,0,.10)}
.wbtn-white:hover{transform:translateY(-2px)}
.wbtn-white:hover .wave{transform:translateX(0)}
.wbtn-white:hover .t,.wbtn-white:hover .ar{color:#fff}
.band .wbtn-white .wave,.dark .wbtn-white .wave,.callout .wbtn-white .wave{background:var(--orange)}
/* outline secondary */
.obtn{background:transparent;color:var(--charcoal);border:2px solid #cfd5c2;box-shadow:none}
.obtn:hover{border-color:var(--green);color:var(--green-d);transform:translateY(-2px)}
.obtn.on-dark{color:#fff;border-color:rgba(255,255,255,.4)}
.obtn.on-dark:hover{border-color:#fff;color:#fff}
.btn-lg{padding:18px 36px;font-size:1.05rem}

/* Header */
header.site{position:sticky;top:0;z-index:60;background:rgba(255,255,255,.9);backdrop-filter:blur(14px);border-bottom:1px solid var(--line);transition:.3s}
header.site.shrink{box-shadow:0 8px 30px rgba(35,39,31,.07)}
.nav{display:flex;align-items:center;justify-content:space-between;height:84px;transition:.3s}
header.site.shrink .nav{height:70px}
.logo{display:flex;align-items:center;gap:11px}
.logo img{height:50px;width:auto;transition:transform .3s}
.logo:hover img{transform:scale(1.04)}
header.site.shrink .logo img{height:44px}
.nav-links{display:flex;align-items:center;gap:30px;list-style:none}
.nav-links a{position:relative;font-weight:600;font-size:.97rem;color:var(--charcoal);padding:4px 0}
.nav-links a::after{content:"";position:absolute;left:0;bottom:-2px;width:0;height:3px;background:var(--green);border-radius:2px;transition:width .3s}
.nav-links a:hover::after{width:100%}
.nav-links a:hover{color:var(--green-d)}
.nav-cta{display:flex;align-items:center;gap:18px}
.nav-phone{font-family:"Plus Jakarta Sans";font-weight:800;color:var(--charcoal)}
.nav-phone:hover{color:var(--green-d)}
.menu-toggle{display:none;background:none;border:none;font-size:1.7rem;cursor:pointer;color:var(--charcoal)}

/* Hero */
.hero{position:relative;overflow:hidden;background:var(--bg-soft);padding:70px 0 100px}
.hero .deco{position:absolute;border-radius:50%;z-index:0}
.hero .deco.d1{width:360px;height:360px;background:var(--green);opacity:.08;top:-90px;right:8%}
.hero .deco.d2{width:230px;height:230px;border:18px solid var(--green-l);opacity:.16;bottom:-60px;left:42%}
.hero .dots{position:absolute;z-index:0;width:160px;height:160px;right:46%;top:60px;opacity:.5;background-image:radial-gradient(var(--green-l) 2px,transparent 2px);background-size:18px 18px}
.hero-grid{position:relative;z-index:1;display:grid;grid-template-columns:1.06fr .94fr;gap:54px;align-items:center}
.hero h1{font-size:clamp(2.5rem,5.4vw,4.1rem);font-weight:800;letter-spacing:-.035em}
.hero h1 .mark{position:relative;white-space:nowrap;color:var(--green)}
.hero h1 .mark::after{content:"";position:absolute;left:-2%;bottom:8%;width:104%;height:26%;background:rgba(120,166,64,.22);z-index:-1;border-radius:4px;transform:scaleX(0);transform-origin:left;animation:markSweep .8s cubic-bezier(.2,.8,.2,1) .9s forwards}
@keyframes markSweep{to{transform:scaleX(1)}}
@media(prefers-reduced-motion:reduce){.hero h1 .mark::after{animation:none;transform:scaleX(1)}}
/* sweep highlight behind the hero heading word on every page */
.page-hero h1 .hi{position:relative;white-space:nowrap}
.page-hero h1 .hi::after{content:"";position:absolute;left:-3%;bottom:6%;width:106%;height:24%;background:rgba(120,166,64,.22);z-index:-1;border-radius:4px;transform:scaleX(0);transform-origin:left;animation:markSweep .8s cubic-bezier(.2,.8,.2,1) .7s forwards}
@media(prefers-reduced-motion:reduce){.page-hero h1 .hi::after{animation:none;transform:scaleX(1)}}
.hero p.sub{font-size:1.22rem;color:#4d5142;margin:26px 0 34px;max-width:560px}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap;align-items:center}
.hero-trust{display:flex;gap:12px 22px;margin-top:38px;flex-wrap:wrap}
.hero-trust div{display:flex;align-items:center;gap:9px;font-size:.92rem;font-weight:600;color:var(--charcoal);white-space:nowrap}
.hero-trust .tick{width:24px;height:24px;border-radius:50%;background:var(--green);color:#fff;display:grid;place-items:center;font-size:.72rem}
.hero-visual{position:relative;display:grid;place-items:center}
.hero-card{background:#fff;border-radius:22px;box-shadow:var(--shadow);padding:30px;width:100%;max-width:430px;position:relative;z-index:2;border:1px solid var(--line)}
.hero-card h4{font-size:.8rem;text-transform:uppercase;letter-spacing:.12em;color:var(--light-grey,#9aa089);margin-bottom:10px;color:#9aa089}
.rank-row{display:flex;align-items:center;gap:14px;padding:13px 0;border-bottom:1px solid #f0f2ea}
.rank-row:last-child{border-bottom:none}
.rank-pos{width:36px;height:36px;border-radius:10px;display:grid;place-items:center;font-family:"Plus Jakarta Sans";font-weight:800;color:#fff;flex:none}
.rank-bar{flex:1}
.rank-bar .name{font-weight:700;font-size:.9rem;color:var(--charcoal)}
.rank-track{height:9px;background:#eef1ea;border-radius:6px;margin-top:7px;overflow:hidden}
.rank-fill{height:100%;border-radius:6px;background:var(--green);width:0;transition:width 1.4s cubic-bezier(.2,.8,.2,1)}
.rank-up{color:var(--green-d);font-size:.82rem;font-weight:800;display:flex;align-items:center;gap:3px}
.float-badge{position:absolute;background:#fff;border-radius:14px;box-shadow:var(--shadow-sm);padding:13px 17px;font-family:"Plus Jakarta Sans";font-weight:800;font-size:.86rem;color:var(--charcoal);display:flex;align-items:center;gap:9px;z-index:3;animation:bob 4s ease-in-out infinite;border:1px solid var(--line)}
.float-badge .dot{width:11px;height:11px;border-radius:50%;background:var(--green)}
.fb1{top:-18px;left:-16px}
.fb2{bottom:-20px;left:-12px;animation-delay:-2s}
.fb2 .dot{background:var(--orange)}
.fb4{bottom:78px;right:-24px;animation-delay:-3s}
.fb4 .dot{background:var(--orange)}
@keyframes bob{0%,100%{transform:translateY(0)}50%{transform:translateY(-12px)}}
.hero-rocket{position:absolute;top:-6px;right:10px;width:58px;height:auto;z-index:3;filter:drop-shadow(0 8px 14px rgba(0,0,0,.14));animation:rise 3.2s ease-in-out infinite}
@keyframes rise{0%,100%{transform:translateY(6px) rotate(38deg)}50%{transform:translateY(-14px) rotate(42deg)}}
.hero-rocket .flame{transform-origin:24px 54px;animation:flame .35s ease-in-out infinite alternate}
.hero-rocket .flame2{transform-origin:24px 54px;animation:flame .25s ease-in-out infinite alternate}
@keyframes flame{from{transform:scaleY(.65);opacity:.75}to{transform:scaleY(1.15);opacity:1}}

/* Marquee */
.marquee{background:var(--orange);overflow:hidden;padding:18px 0}
.marquee-track{display:flex;gap:46px;white-space:nowrap;width:max-content;animation:scrollx 30s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.marquee span{font-family:"Plus Jakarta Sans";font-weight:700;font-size:1rem;color:#fff;display:inline-flex;align-items:center;gap:46px}
.marquee .sep{flex:none;vertical-align:middle;fill:#fff;opacity:.85}
@keyframes scrollx{to{transform:translateX(-50%)}}

/* Stats (dark band) */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:26px;margin-top:48px}
.stat{text-align:center;padding:18px}
.stat .num{font-family:"Plus Jakarta Sans";font-weight:800;font-size:3.1rem;line-height:1;color:var(--green-l)}
.stat .lbl{margin-top:10px;font-size:.94rem;color:#b9bfa9;font-weight:500}

/* Reveal */
.reveal{opacity:0;transform:translateY(34px);transition:opacity .7s cubic-bezier(.2,.7,.2,1),transform .7s cubic-bezier(.2,.7,.2,1)}
.reveal.in{opacity:1;transform:none}
.stagger>*{opacity:0;transform:translateY(30px);transition:opacity .6s cubic-bezier(.2,.7,.2,1),transform .6s cubic-bezier(.2,.7,.2,1)}
.stagger.in>*{opacity:1;transform:none}
.stagger.in>*:nth-child(1){transition-delay:.04s}
.stagger.in>*:nth-child(2){transition-delay:.12s}
.stagger.in>*:nth-child(3){transition-delay:.2s}
.stagger.in>*:nth-child(4){transition-delay:.28s}
.stagger.in>*:nth-child(5){transition-delay:.36s}
.stagger.in>*:nth-child(6){transition-delay:.44s}
.stagger.in>*:nth-child(7){transition-delay:.52s}
.stagger.in>*:nth-child(8){transition-delay:.6s}
@media(prefers-reduced-motion:reduce){.reveal,.stagger>*{opacity:1!important;transform:none!important;transition:none}.float-badge,.marquee-track,.hero-rocket,.hero-rocket .flame,.hero-rocket .flame2,.wave{animation:none!important}}

/* Services */
.services{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin-top:56px}
.svc{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:32px 26px;transition:transform .3s cubic-bezier(.2,.8,.2,1),box-shadow .3s,border-color .3s;position:relative;overflow:hidden;text-align:left}
.svc:hover{transform:translateY(-8px);box-shadow:var(--shadow)}
.svc .ic{width:58px;height:58px;border-radius:14px;display:grid;place-items:center;margin-bottom:20px;background:rgba(120,166,64,.14);transition:.3s}
.svc:hover .ic{background:var(--green)}
.svc:hover .ic svg{stroke:#fff}
.svc .ic svg{width:28px;height:28px;stroke:var(--green-d);transition:.3s}
.svc h3{font-size:1.14rem;margin-bottom:9px}
.svc p{font-size:.94rem;color:var(--muted)}

/* Process */
.process{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;margin-top:56px;counter-reset:step}
.step{position:relative;padding:34px 26px;background:#fff;border:1px solid var(--line);border-radius:var(--radius);transition:.3s;text-align:left}
.step:hover{transform:translateY(-6px);box-shadow:var(--shadow)}
.step .n{counter-increment:step;font-family:"Plus Jakarta Sans";font-weight:800;font-size:1.05rem;width:48px;height:48px;border-radius:13px;display:grid;place-items:center;color:#fff;background:var(--charcoal);margin-bottom:18px}
.step .n::before{content:"0" counter(step)}
.step:hover .n{background:var(--green)}
.step h3{font-size:1.12rem;margin-bottom:7px}
.step p{font-size:.93rem;color:var(--muted)}

/* Why / human-first */
.why{display:grid;grid-template-columns:1fr 1fr;gap:58px;align-items:stretch}
.why-visual{position:relative}
.why-photo{border-radius:22px;background:var(--green);height:100%;min-height:480px;box-shadow:var(--shadow);position:relative;overflow:hidden;display:grid;place-items:center}
.why-photo img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:1}
.why-photo .ph{position:relative;z-index:0;color:rgba(255,255,255,.92);font-family:"Plus Jakarta Sans";font-weight:700;text-align:center;font-size:1.02rem;line-height:1.5;padding:0 24px}
.why-photo .ph small{display:block;margin-top:6px;font-weight:500;opacity:.85;font-size:.82rem}
.why-photo::after{content:"";position:absolute;width:200px;height:200px;border-radius:50%;background:rgba(255,255,255,.12);top:-60px;right:-50px;z-index:2}
.why-stat{position:absolute;z-index:3;bottom:-22px;right:-14px;background:#fff;border-radius:16px;box-shadow:var(--shadow);padding:18px 22px;text-align:center;border:1px solid var(--line)}
.why-stat .big{font-family:"Plus Jakarta Sans";font-weight:800;font-size:1.9rem;color:var(--green-d);line-height:1}
.why-stat small{display:block;color:var(--muted);font-weight:600;font-size:.78rem;line-height:1.3;max-width:130px;margin:4px auto 0}
.why h2{font-size:clamp(1.9rem,3.8vw,2.7rem);margin:14px 0 16px}
.why ul{list-style:none;margin-top:26px;display:grid;gap:18px}
.why li{display:flex;gap:14px;align-items:flex-start}
.why li .ic{flex:none;width:44px;height:44px;border-radius:12px;background:rgba(120,166,64,.14);display:grid;place-items:center}
.why li h4{font-size:1.05rem;margin-bottom:3px}
.why li p{font-size:.93rem;color:var(--muted)}

/* Plans (3 core) */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:58px;align-items:stretch;max-width:1000px;margin-left:auto;margin-right:auto}
.plan{background:#fff;border:1.5px solid var(--line);border-radius:20px;padding:36px 30px;display:flex;flex-direction:column;transition:transform .3s cubic-bezier(.2,.8,.2,1),box-shadow .3s;position:relative;text-align:left}
.plan:hover{transform:translateY(-8px);box-shadow:var(--shadow)}
.plan.featured{background:var(--charcoal);border-color:var(--charcoal);box-shadow:var(--shadow);transform:scale(1.03)}
.plan.featured:hover{transform:scale(1.03) translateY(-8px)}
.plan .tag{position:absolute;top:-14px;left:50%;transform:translateX(-50%);background:var(--orange);color:#fff;font-family:"Plus Jakarta Sans";font-weight:800;font-size:.7rem;letter-spacing:.08em;text-transform:uppercase;padding:8px 18px;border-radius:50px;white-space:nowrap}
.plan h3{font-size:1.3rem;color:var(--charcoal)}
.plan.featured h3{color:#fff}
.plan .price{font-family:"Plus Jakarta Sans";font-weight:800;font-size:3rem;margin:14px 0 0;line-height:1;color:var(--charcoal)}
.plan.featured .price{color:var(--green-l)}
.plan .price small{font-size:1.7rem;color:#9aa089;font-weight:700;vertical-align:.4em;margin-left:1px}
.plan .per{font-size:.74rem;text-transform:uppercase;letter-spacing:.1em;color:#9aa089;font-weight:700;margin-top:4px}
.plan ul{list-style:none;margin:0 0 16px;flex:1}
.plan li{display:flex;gap:11px;align-items:flex-start;padding:8px 0;font-size:.95rem;color:#444b3a}
.plan.featured li{color:#cdd3c1}
.plan li .c{color:var(--green);flex:none;font-weight:800;margin-top:1px}
.plan.featured li .c{color:var(--green-l)}
.plan .moreplans{display:inline-block;margin:0 0 24px;font-weight:800;font-size:.9rem;color:var(--green-d)}
.plan.featured .moreplans{color:var(--green-l)}
.plan .moreplans:hover{text-decoration:underline}
.plan .wbtn,.plan .obtn{justify-content:center;width:100%;padding:15px 22px;font-size:.96rem}
.plan.featured .obtn{color:#fff;border-color:rgba(255,255,255,.35)}
.plans-foot{text-align:center;margin-top:44px}

/* Band */
.band{background:var(--charcoal);color:#fff;text-align:center}
.dropzone{position:relative;overflow:hidden;min-height:520px;display:flex;align-items:center}
.dropzone .container{width:100%}
.dropzone-canvas{position:absolute;inset:0;width:100%;height:100%;z-index:1;cursor:pointer}
.dropzone .q,.dropzone .band-sub,.dropzone p{text-shadow:0 2px 18px rgba(34,38,32,.85)}

/* ===== GEO page: typing AI-answer hero card ===== */
.geo-card{max-width:440px;margin-left:auto;padding:34px}
.geo-card .a{min-height:120px}
@media(max-width:860px){.geo-card{max-width:none;margin:0}}
.geo-caret{display:inline-block;width:2px;height:1.05em;background:var(--green);margin-left:1px;vertical-align:-2px;animation:geoBlink 1s steps(1) infinite}
@keyframes geoBlink{50%{opacity:0}}
.geo-cite{margin-top:18px;display:flex;align-items:center;gap:10px;opacity:0;transform:translateY(6px);transition:.5s}
.geo-cite.show{opacity:1;transform:none}
.geo-cite .lbl{font-size:.7rem;letter-spacing:.08em;text-transform:uppercase;color:#9aa089;font-weight:700}
.geo-cite .src{background:rgba(120,166,64,.18);color:#cfe0b3;border:1px solid rgba(120,166,64,.4);border-radius:50px;padding:6px 14px;font-size:.84rem;font-weight:600}
@media(prefers-reduced-motion:reduce){.geo-caret{animation:none;display:none}}

/* ===== GEO page: SEO/AEO/GEO acronym cards ===== */
.acro-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:46px;text-align:left}
.acro-card{background:#fff;border:1px solid var(--line);border-radius:20px;padding:30px 28px;box-shadow:var(--shadow-sm);transition:transform .3s,box-shadow .3s;position:relative;overflow:hidden}
.acro-card:hover{transform:translateY(-5px);box-shadow:var(--shadow)}
.acro-card .acro{font-family:"Plus Jakarta Sans";font-weight:800;font-size:2.1rem;letter-spacing:-.01em;color:var(--green);line-height:1;display:block;margin-bottom:14px}
.acro-card h3{font-size:1.18rem;margin:0 0 8px}
.acro-card p{color:var(--muted);margin:0;font-size:.98rem;line-height:1.6}
.acro-card.feat{background:var(--charcoal);border-color:transparent}
.acro-card.feat .acro{color:var(--orange)}
.acro-card.feat h3{color:#fff}
.acro-card.feat p{color:#c4cab5}
@media(max-width:820px){.acro-grid{grid-template-columns:1fr;gap:18px}}

/* CWV rating meters (Technical SEO page) */
.cwv-readout{display:flex;align-items:baseline;gap:9px;margin-top:20px}
.cwv-readout b{font-family:"Plus Jakarta Sans";font-weight:800;font-size:1.55rem;color:var(--charcoal);line-height:1}
.cwv-readout .g{font-size:.68rem;font-weight:800;text-transform:uppercase;letter-spacing:.05em;color:var(--green-d);background:rgba(120,166,64,.16);padding:3px 10px;border-radius:50px}
.cwv-meter{position:relative;height:9px;border-radius:5px;margin-top:11px;background:linear-gradient(90deg,#78a640 0 38%,#f5a623 38% 68%,#e0533a 68% 100%)}
.cwv-meter .mk{position:absolute;top:50%;left:88%;width:17px;height:17px;border-radius:50%;background:#fff;border:3px solid var(--charcoal);transform:translate(-50%,-50%);box-shadow:0 2px 7px rgba(0,0,0,.22);transition:left 1.2s cubic-bezier(.2,.8,.2,1) .25s}
.acro-card.in .cwv-meter .mk{left:var(--pos)}
.cwv-scale{display:flex;justify-content:space-between;margin-top:8px;font-size:.66rem;font-weight:800;color:var(--muted);text-transform:uppercase;letter-spacing:.05em}
@media(prefers-reduced-motion:reduce){.cwv-meter .mk{transition:none;left:var(--pos)}}

.stat-src{margin-top:26px;font-size:.82rem;color:#8b917e}

/* ===== Content Creation page: article card ===== */
.cc-wrap{position:relative;width:100%;max-width:452px;margin:0 auto}
.cc-card{background:#fff;border:1px solid var(--line);border-radius:24px;padding:30px 32px;box-shadow:var(--shadow);text-align:left}
.cc-top{display:flex;justify-content:space-between;align-items:center;gap:10px;margin-bottom:16px}
.cc-tag{font-family:"Plus Jakarta Sans";font-weight:800;font-size:.68rem;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.cc-pill{display:inline-flex;align-items:center;gap:7px;font-size:.7rem;font-weight:800;letter-spacing:.04em;text-transform:uppercase;color:var(--green-d);background:rgba(120,166,64,.14);padding:5px 11px;border-radius:50px}
.cc-pdot{width:7px;height:7px;border-radius:50%;background:var(--green);animation:shPulse 1.8s infinite}
.cc-title{font-size:1.32rem;line-height:1.3;margin:0 0 12px;color:var(--charcoal)}
.cc-body{color:var(--muted);font-size:1rem;line-height:1.7;margin:0 0 18px}
.cc-body .kw{background-image:linear-gradient(var(--green-l),var(--green-l));background-repeat:no-repeat;background-position:0 88%;background-size:0% 42%;color:var(--charcoal);padding:0 2px;transition:background-size .55s ease;transition-delay:var(--d,0s)}
.cc-card.in .cc-body .kw{background-size:100% 42%}
.cc-chips{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:18px}
.cc-chip{background:var(--bg-soft);border:1px solid var(--line);color:var(--charcoal);font-size:.8rem;font-weight:600;padding:6px 12px;border-radius:50px;opacity:0;transform:translateY(9px);transition:opacity .45s ease,transform .45s ease;transition-delay:var(--d,0s)}
.cc-card.in .cc-chip{opacity:1;transform:none}
.cc-meta{display:flex;align-items:center;gap:9px;font-size:.84rem;font-weight:700;color:var(--green-d);border-top:1px solid var(--line);padding-top:15px}
.cc-meta .cc-dot{width:9px;height:9px;border-radius:50%;background:var(--green);flex:none}
.cb-a{top:-16px;right:-20px}
.cb-b{bottom:34px;left:-24px;animation-delay:-2s}
.cb-b .dot{background:var(--orange)}
@media(max-width:920px){.cb-a,.cb-b{display:none}}
@media(max-width:860px){.cc-wrap{max-width:none}}
@media(prefers-reduced-motion:reduce){.cc-body .kw{transition:none;background-size:100% 42%}.cc-chip{transition:none;opacity:1;transform:none}.cc-pdot{animation:none}}

/* ===== Content principles (pillar cards) ===== */
.pillars{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:46px;text-align:left}
.pillar{background:#fff;border:1px solid var(--line);border-radius:18px;padding:26px 24px;box-shadow:var(--shadow-sm);position:relative;overflow:hidden;transition:transform .3s,box-shadow .3s}
.pillar:hover{transform:translateY(-5px);box-shadow:var(--shadow)}
.pillar::before{content:"";position:absolute;top:0;left:0;width:100%;height:4px;background:var(--green)}
.pillar:nth-child(even)::before{background:var(--orange)}
.pillar h3{font-size:1.08rem;margin:6px 0 8px}
.pillar p{color:var(--muted);margin:0;font-size:.95rem;line-height:1.6}
@media(max-width:900px){.pillars{grid-template-columns:1fr 1fr}}
@media(max-width:540px){.pillars{grid-template-columns:1fr}}

/* ===== Content Creation page: Content Score card ===== */
.csc-wrap{position:relative;width:100%;max-width:440px;margin:0 auto}
.csc-card{background:#fff;border:1px solid var(--line);border-radius:24px;padding:32px 34px;box-shadow:var(--shadow);max-width:none;margin:0;text-align:left}
.ccb-a{top:-22px;left:-18px}
.ccb-b{bottom:-20px;right:18px;animation-delay:-2s}
.ccb-b .dot{background:var(--orange)}
@media(max-width:980px){.ccb-a,.ccb-b{display:none}}
.csc-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:18px}
.csc-label{font-family:"Plus Jakarta Sans";font-weight:800;font-size:1.08rem;color:var(--charcoal)}
.csc-pill{display:inline-flex;align-items:center;gap:7px;font-size:.7rem;font-weight:800;letter-spacing:.05em;text-transform:uppercase;color:var(--green-d);background:rgba(120,166,64,.14);padding:5px 12px;border-radius:50px}
.csc-pdot{width:7px;height:7px;border-radius:50%;background:var(--green);animation:shPulse 1.8s infinite}
.csc-num{font-family:"Plus Jakarta Sans";font-weight:800;color:var(--charcoal);line-height:1}
.csc-num span{font-size:3.4rem}
.csc-num small{font-size:1.15rem;color:var(--muted);font-weight:700;margin-left:3px}
.csc-meter{height:9px;border-radius:5px;background:#ecefe7;overflow:hidden;margin:14px 0 9px}
.csc-meter i{display:block;height:100%;width:0;background:var(--green);border-radius:5px;transition:width 1.4s cubic-bezier(.2,.8,.2,1) .2s}
.csc-card.in .csc-meter i{width:96%}
.csc-cap{font-size:.72rem;letter-spacing:.07em;text-transform:uppercase;color:var(--muted);font-weight:800}
.csc-checks{list-style:none;margin:22px 0 0;padding:20px 0 0;border-top:1px solid var(--line);display:flex;flex-direction:column;gap:14px}
.csc-checks li{display:flex;align-items:center;gap:12px;font-size:.96rem;font-weight:600;color:var(--charcoal);opacity:0;transform:translateX(9px);transition:opacity .45s ease,transform .45s ease}
.csc-card.in .csc-checks li{opacity:1;transform:none}
.csc-checks li:nth-child(1){transition-delay:.35s}
.csc-checks li:nth-child(2){transition-delay:.5s}
.csc-checks li:nth-child(3){transition-delay:.65s}
.csc-checks li:nth-child(4){transition-delay:.8s}
.csc-checks .ck{position:relative;width:23px;height:23px;border-radius:50%;background:var(--line);flex:none;transition:background .4s ease}
.csc-checks .ck::after{content:"";position:absolute;left:8.5px;top:4.5px;width:5px;height:9.5px;border:solid #fff;border-width:0 2.5px 2.5px 0;transform:rotate(45deg) scale(0);transition:transform .35s ease}
.csc-card.in .csc-checks li:nth-child(1) .ck,.csc-card.in .csc-checks li:nth-child(1) .ck::after{transition-delay:.4s}
.csc-card.in .csc-checks li:nth-child(2) .ck,.csc-card.in .csc-checks li:nth-child(2) .ck::after{transition-delay:.55s}
.csc-card.in .csc-checks li:nth-child(3) .ck,.csc-card.in .csc-checks li:nth-child(3) .ck::after{transition-delay:.7s}
.csc-card.in .csc-checks li:nth-child(4) .ck,.csc-card.in .csc-checks li:nth-child(4) .ck::after{transition-delay:.85s}
.csc-card.in .csc-checks .ck{background:var(--green)}
.csc-card.in .csc-checks .ck::after{transform:rotate(45deg) scale(1)}
@media(max-width:860px){.csc-card{max-width:none;margin:0}}
@media(prefers-reduced-motion:reduce){.csc-meter i,.csc-checks li,.csc-checks .ck,.csc-checks .ck::after{transition:none}.csc-meter i{width:96%}.csc-checks li{opacity:1;transform:none}.csc-checks .ck{background:var(--green)}.csc-checks .ck::after{transform:rotate(45deg) scale(1)}}

/* ===== Link Building page: backlink network card ===== */
.lb-wrap{position:relative;width:100%;max-width:448px;margin:0 auto}
.lb-card{background:#fff;border:1px solid var(--line);border-radius:24px;padding:28px 30px 30px;box-shadow:var(--shadow);max-width:none;margin:0}
/* flowing link-equity dots */
.lbnet .flow{fill:var(--green);opacity:0}
.lb-card.in .flow1{animation:lbf1 2.4s ease-in infinite}
.lb-card.in .flow2{animation:lbf2 2.4s ease-in .4s infinite}
.lb-card.in .flow3{animation:lbf3 2.4s ease-in .8s infinite}
.lb-card.in .flow4{animation:lbf4 2.4s ease-in 1.2s infinite}
.lb-card.in .flow5{animation:lbf5 2.4s ease-in 1.6s infinite}
.lb-card.in .flow6{animation:lbf6 2.4s ease-in 2s infinite}
@keyframes lbf1{0%{transform:translate(0,0);opacity:0}15%{opacity:1}85%{opacity:1}100%{transform:translate(0,120px);opacity:0}}
@keyframes lbf2{0%{transform:translate(0,0);opacity:0}15%{opacity:1}85%{opacity:1}100%{transform:translate(-104px,60px);opacity:0}}
@keyframes lbf3{0%{transform:translate(0,0);opacity:0}15%{opacity:1}85%{opacity:1}100%{transform:translate(-104px,-60px);opacity:0}}
@keyframes lbf4{0%{transform:translate(0,0);opacity:0}15%{opacity:1}85%{opacity:1}100%{transform:translate(0,-120px);opacity:0}}
@keyframes lbf5{0%{transform:translate(0,0);opacity:0}15%{opacity:1}85%{opacity:1}100%{transform:translate(104px,-60px);opacity:0}}
@keyframes lbf6{0%{transform:translate(0,0);opacity:0}15%{opacity:1}85%{opacity:1}100%{transform:translate(104px,60px);opacity:0}}
@media(prefers-reduced-motion:reduce){.lbnet .flow{display:none}}
.lb-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:6px}
.lb-title{font-family:"Plus Jakarta Sans";font-weight:800;font-size:1.08rem;color:var(--charcoal)}
.lb-pill{display:inline-flex;align-items:center;gap:7px;font-size:.7rem;font-weight:800;letter-spacing:.05em;text-transform:uppercase;color:var(--green-d);background:rgba(120,166,64,.14);padding:5px 12px;border-radius:50px}
.lb-pdot{width:7px;height:7px;border-radius:50%;background:var(--green);animation:shPulse 1.8s infinite}
.lbnet{width:100%;height:auto;display:block}
.lbnet .ln{stroke:var(--green);stroke-width:2.5;stroke-linecap:round;stroke-dasharray:150;stroke-dashoffset:150;transition:stroke-dashoffset .9s ease}
.lb-card.in .lbnet .ln{stroke-dashoffset:0}
.lbnet .ln:nth-of-type(1){transition-delay:.15s}
.lbnet .ln:nth-of-type(2){transition-delay:.27s}
.lbnet .ln:nth-of-type(3){transition-delay:.39s}
.lbnet .ln:nth-of-type(4){transition-delay:.51s}
.lbnet .ln:nth-of-type(5){transition-delay:.63s}
.lbnet .ln:nth-of-type(6){transition-delay:.75s}
.lb-core{fill:var(--green)}
.lb-core-t{fill:#fff;font-family:"Plus Jakarta Sans";font-weight:800;font-size:14px;text-anchor:middle}
.lb-pulse{fill:none;stroke:var(--green);stroke-width:2;opacity:.5;transform-box:fill-box;transform-origin:center;animation:lbPulse 2.6s ease-out infinite}
@keyframes lbPulse{0%{transform:scale(1);opacity:.5}70%{transform:scale(1.55);opacity:0}100%{opacity:0}}
.lbnet .src circle{fill:#fff;stroke:var(--green);stroke-width:2}
.lbnet .src text{fill:var(--charcoal);font-family:"Plus Jakarta Sans";font-weight:700;font-size:11px;text-anchor:middle}
.lbnet .src{opacity:0;transform:scale(.55);transform-box:fill-box;transform-origin:center;transition:opacity .5s ease,transform .5s ease}
.lb-card.in .lbnet .src{opacity:1;transform:scale(1)}
.lbnet .src:nth-of-type(1){transition-delay:.3s}
.lbnet .src:nth-of-type(2){transition-delay:.42s}
.lbnet .src:nth-of-type(3){transition-delay:.54s}
.lbnet .src:nth-of-type(4){transition-delay:.66s}
.lbnet .src:nth-of-type(5){transition-delay:.78s}
.lbnet .src:nth-of-type(6){transition-delay:.9s}
.lb-da{margin-top:6px}
.lb-da-top{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:8px}
.lb-da-top span{font-size:.72rem;font-weight:800;letter-spacing:.07em;text-transform:uppercase;color:var(--muted)}
.lb-da-top b{font-family:"Plus Jakarta Sans";font-weight:800;font-size:1.7rem;color:var(--green-d)}
.lb-da-bar{height:9px;border-radius:5px;background:#ecefe7;overflow:hidden}
.lb-da-bar i{display:block;height:100%;width:0;background:var(--green);border-radius:5px;transition:width 1.5s cubic-bezier(.2,.8,.2,1) .3s}
.lb-card.in .lb-da-bar i{width:58%}
@media(max-width:860px){.lb-card{max-width:none;margin:0}}
@media(prefers-reduced-motion:reduce){.lbnet .ln{transition:none;stroke-dashoffset:0}.lbnet .src{transition:none;opacity:1;transform:none}.lb-pulse{animation:none}.lb-da-bar i{transition:none;width:58%}.lb-pdot{animation:none}}

/* ===== Link Building page: do / don't columns ===== */
.dd-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:46px;text-align:left}
.dd{border-radius:20px;padding:30px 30px;box-shadow:var(--shadow-sm);transition:transform .3s cubic-bezier(.2,.8,.2,1),box-shadow .3s}
.dd:hover{transform:translateY(-6px);box-shadow:var(--shadow)}
.dd.good{background:#fff;border:1px solid var(--line)}
.dd.bad{background:var(--charcoal);color:#dfe3d6;border:1px solid var(--charcoal)}
.dd-head{display:flex;align-items:center;gap:12px;margin-bottom:18px}
.dd-head h3{font-size:1.18rem;margin:0}
.dd.bad .dd-head h3{color:#fff}
.dd-ic{flex:none;width:34px;height:34px;border-radius:10px;background:rgba(120,166,64,.15);color:var(--green-d);display:grid;place-items:center}
.dd-ic svg{width:18px;height:18px}
.dd-ic.bad{background:rgba(236,99,56,.18);color:#f08661}
.dd ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:12px}
.dd li{position:relative;padding-left:26px;font-size:.97rem;line-height:1.5;color:var(--muted)}
.dd.bad li{color:#c4cab5}
.dd.good li::before{content:"";position:absolute;left:0;top:7px;width:13px;height:8px;border:solid var(--green);border-width:0 0 2.5px 2.5px;transform:rotate(-45deg)}
.dd.bad li::before{content:"✕";position:absolute;left:2px;top:0;color:#f08661;font-weight:800;font-size:.9rem}
@media(max-width:760px){.dd-grid{grid-template-columns:1fr}}

/* ===== Content deliverables checklist (Content Creation page) ===== */
.deliver-grid{display:grid;grid-template-columns:1fr 1fr;gap:30px 48px;margin-top:46px;text-align:left}
.deliver{display:flex;gap:16px;align-items:flex-start}
.deliver-ck{flex:none;width:34px;height:34px;border-radius:10px;background:rgba(120,166,64,.14);color:var(--green-d);display:grid;place-items:center;margin-top:2px}
.deliver-ck svg{width:18px;height:18px}
.deliver:nth-child(even) .deliver-ck{background:rgba(236,99,56,.13);color:var(--orange-d)}
.deliver h3{font-size:1.1rem;margin:3px 0 6px}
.deliver p{color:var(--muted);margin:0;font-size:.96rem;line-height:1.58}
@media(max-width:760px){.deliver-grid{grid-template-columns:1fr;gap:24px}}

/* Flat, bold section decorations (dot-grid + ring accent) */
.dz{position:relative;overflow:hidden}
.dz-dots{position:absolute;width:150px;height:150px;opacity:.55;background-image:radial-gradient(var(--green-l) 2.5px,transparent 2.5px);background-size:20px 20px;z-index:0;pointer-events:none}
.dz-ring{position:absolute;border-radius:50%;border:9px solid var(--orange);opacity:.14;z-index:0;pointer-events:none}
@media(max-width:700px){.dz-dots,.dz-ring{display:none}}

/* ===== Technical SEO page: Site Health hero card ===== */
.sh-wrap{position:relative;width:100%;max-width:452px;margin:0 auto}
.sh-card{background:#fff;border:1px solid var(--line);border-radius:24px;padding:32px 34px;box-shadow:var(--shadow);max-width:none;margin:0}
.sb-a{top:14px;left:-36px}
.sb-b{bottom:48px;left:-26px;animation-delay:-2s}
.sb-b .dot{background:var(--orange)}
.sb-c{top:132px;right:-30px;animation-delay:-3s}
.sb-c .dot{background:var(--orange)}
@media(max-width:920px){.sb-a,.sb-b,.sb-c{display:none}}
.sh-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:10px}
.sh-title{font-family:"Plus Jakarta Sans";font-weight:800;font-size:1.08rem;color:var(--charcoal)}
.sh-live{display:inline-flex;align-items:center;gap:7px;font-size:.7rem;font-weight:800;letter-spacing:.07em;text-transform:uppercase;color:var(--green-d)}
.sh-dot{width:8px;height:8px;border-radius:50%;background:var(--green);box-shadow:0 0 0 0 rgba(120,166,64,.5);animation:shPulse 1.8s infinite}
@keyframes shPulse{0%{box-shadow:0 0 0 0 rgba(120,166,64,.5)}70%{box-shadow:0 0 0 8px rgba(120,166,64,0)}100%{box-shadow:0 0 0 0 rgba(120,166,64,0)}}
.sh-gauge{position:relative;width:158px;height:158px;margin:8px auto 24px}
.sh-gauge svg{width:100%;height:100%;transform:rotate(-90deg)}
.sh-track{fill:none;stroke:#ecefe7;stroke-width:11}
.sh-prog{fill:none;stroke:var(--green);stroke-width:11;stroke-linecap:round;stroke-dasharray:327;stroke-dashoffset:327;transition:stroke-dashoffset 1.6s cubic-bezier(.2,.8,.2,1)}
.sh-card.on .sh-prog{stroke-dashoffset:6.5}
.sh-score{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center}
.sh-score span{font-family:"Plus Jakarta Sans";font-weight:800;font-size:2.7rem;color:var(--charcoal);line-height:1}
.sh-score small{font-size:.66rem;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);margin-top:4px}
.sh-metrics{display:flex;flex-direction:column;gap:14px}
.sh-metric{display:grid;grid-template-columns:42px 1fr auto;align-items:center;gap:13px}
.sh-lbl{font-family:"Plus Jakarta Sans";font-weight:800;font-size:.82rem;color:var(--charcoal)}
.sh-bar{height:8px;background:#ecefe7;border-radius:5px;overflow:hidden}
.sh-bar i{display:block;height:100%;width:0;background:var(--green);border-radius:5px;transition:width 1.3s ease .35s}
.sh-card.on .sh-bar i{width:var(--w)}
.sh-tag{font-size:.7rem;font-weight:800;padding:3px 10px;border-radius:50px}
.sh-tag.good{background:rgba(120,166,64,.15);color:var(--green-d)}
@media(max-width:860px){.sh-card{max-width:none;margin:0}}
@media(prefers-reduced-motion:reduce){.sh-prog{transition:none}.sh-bar i{transition:none}.sh-dot{animation:none}}
.band .q{font-family:"Plus Jakarta Sans";font-weight:800;font-size:clamp(1.6rem,3.6vw,2.3rem);max-width:860px;margin:0 auto 16px;color:#fff;line-height:1.26}
.band .q .o{color:var(--orange)}
.band p{color:#bcc2ad;max-width:680px;margin:0 auto 30px}

/* Testimonials */
.tcards{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:56px}
.tcard{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:34px 30px;transition:.3s}
.tcard:hover{transform:translateY(-6px);box-shadow:var(--shadow)}
.tcard .stars{color:#e8b73c;font-size:1.05rem;letter-spacing:2px;margin-bottom:14px}
.tcard p{font-size:1.02rem;color:#3f4536;font-style:italic}
.tcard .who{display:flex;align-items:center;gap:13px;margin-top:24px}
.tcard .av{width:48px;height:48px;border-radius:50%;background:var(--green);display:grid;place-items:center;color:#fff;font-family:"Plus Jakarta Sans";font-weight:800;flex:none}
.tcard .who b{display:block;font-family:"Plus Jakarta Sans";color:var(--charcoal);font-size:.96rem}
.tcard .who small{color:#9aa089;font-size:.84rem}

/* FAQ */
.faq-wrap{max-width:880px;margin:50px auto 0}
.faq{background:#fff;border:1px solid var(--line);border-radius:14px;margin-bottom:14px;overflow:hidden;transition:.3s}
.faq[open]{box-shadow:var(--shadow-sm);border-color:#d6dcc6}
.faq summary{list-style:none;cursor:pointer;padding:24px 28px;font-family:"Plus Jakarta Sans";font-weight:700;font-size:1.08rem;color:var(--charcoal);display:flex;justify-content:space-between;align-items:center;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary .pl{position:relative;flex:none;width:30px;height:30px;border-radius:50%;background:rgba(236,99,56,.14);transition:.3s}
.faq summary .pl::before,.faq summary .pl::after{content:"";position:absolute;top:50%;left:50%;background:var(--orange-d);border-radius:2px;transition:.3s}
.faq summary .pl::before{width:14px;height:2.5px;transform:translate(-50%,-50%)}
.faq summary .pl::after{width:2.5px;height:14px;transform:translate(-50%,-50%)}
.faq[open] summary .pl{background:var(--orange);transform:rotate(45deg)}
.faq[open] summary .pl::before,.faq[open] summary .pl::after{background:#fff}
.faq .ans{padding:0 28px 26px;color:var(--muted);font-size:1rem}
.faq .ans a{color:var(--green-d);font-weight:700;text-decoration:none}
.faq .ans a:hover{text-decoration:underline}

/* Blog */
.posts{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:56px}
.post{background:#fff;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;transition:.3s;display:flex;flex-direction:column}
.post:hover{transform:translateY(-8px);box-shadow:var(--shadow)}
.post .thumb{height:170px;background:var(--green);position:relative}
.post:nth-child(2) .thumb{background:var(--charcoal)}
.post:nth-child(3) .thumb{background:var(--green-d)}
.post .cat{position:absolute;top:14px;left:14px;background:#fff;color:var(--charcoal);font-family:"Plus Jakarta Sans";font-weight:800;font-size:.7rem;text-transform:uppercase;letter-spacing:.06em;padding:6px 12px;border-radius:50px}
.post .body{padding:26px;display:flex;flex-direction:column;flex:1;text-align:left}
.post .meta{font-size:.8rem;color:#9aa089;font-weight:700;margin-bottom:9px}
.post h3{font-size:1.1rem;margin-bottom:11px;line-height:1.25}
.post p{font-size:.92rem;color:var(--muted);flex:1}
.post .more{margin-top:16px;color:var(--green-d);font-weight:800;font-size:.9rem;display:inline-flex;gap:6px;transition:.25s}
.post:hover .more{gap:12px}

/* Final CTA */
.cta-final{background:var(--green);color:#fff;text-align:center;position:relative;overflow:hidden}
.cta-final::after{content:"";position:absolute;width:380px;height:380px;border-radius:50%;background:rgba(255,255,255,.08);top:-160px;right:-80px}
.cta-final .inner{position:relative;z-index:1}
.cta-final h2{color:#fff;font-size:clamp(2rem,4vw,2.9rem);max-width:780px;margin:0 auto 16px}
.cta-final p{color:#eaf3da;max-width:780px;margin:0 auto 32px;font-size:1.12rem}

/* Footer */
footer.site{background:var(--charcoal);color:#bcc2ad;padding:72px 0 32px;font-size:.93rem}
.foot-grid{display:grid;grid-template-columns:1.5fr 1fr 1fr 1.2fr;gap:42px}
footer.site h4{color:#fff;font-size:1.02rem;margin-bottom:18px}
footer.site a{color:#bcc2ad;transition:.25s}
footer.site a:hover{color:var(--green-l)}
.foot-list{list-style:none;display:flex;flex-direction:column;gap:10px}
.foot-logo{font-family:"Plus Jakarta Sans";font-weight:800;font-size:1.4rem;color:#fff;margin-bottom:14px}
.foot-logo b{color:var(--green-l)}
.foot-bottom{border-top:1px solid rgba(255,255,255,.12);margin-top:50px;padding-top:26px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:.85rem;color:#878d78}
.foot-legal{display:flex;gap:22px;flex-wrap:wrap}
.foot-legal a:hover{color:#cfe0b3}
/* legal pages */
.post-body.legal-body{max-width:none;margin:0}
.legal-body p,.legal-body li{color:#4b4f42;font-size:1rem}
.legal-body h2{font-size:1.4rem!important;margin-top:2.1em;padding-top:.2em;border-top:1px solid var(--line)}
.legal-body h2:first-of-type{border-top:0;margin-top:1.4em}
.legal-body .clause{margin:.5em 0}
.legal-body .legal-lead{font-size:1.08rem}
.legal-body .legal-updated{color:var(--muted);font-size:.92rem;font-weight:600;margin-bottom:1.6em}
.foot-social{display:flex;gap:12px}
.foot-social a{width:38px;height:38px;border-radius:11px;background:rgba(255,255,255,.08);display:grid;place-items:center;font-family:"Plus Jakarta Sans";font-weight:800;font-size:.8rem;transition:.25s}
.foot-social a:hover{background:var(--green);color:#fff;transform:translateY(-3px)}

@media(max-width:1040px){
  .hero-grid{grid-template-columns:1fr;gap:48px}
  .hero-visual{order:-1;max-width:440px;margin:0 auto}
  .stats{grid-template-columns:repeat(2,1fr);gap:34px}
  .services,.process{grid-template-columns:repeat(2,1fr)}
  .plans{grid-template-columns:1fr;max-width:460px}
  .plan.featured{transform:none}
  .plan.featured:hover{transform:translateY(-8px)}
  .why{grid-template-columns:1fr;gap:40px}
  .why-visual{max-width:440px}
  .tcards,.posts{grid-template-columns:1fr}
  .foot-grid{grid-template-columns:1fr 1fr}
  .nav-links,.nav-phone{display:none}
  .menu-toggle{display:block}
  .nav-links.open{display:flex;position:absolute;top:100%;left:0;right:0;flex-direction:column;background:#fff;padding:22px 26px;border-bottom:1px solid var(--line);gap:18px;box-shadow:var(--shadow)}
}
@media(max-width:600px){
  .section{padding:66px 0}
  .stats,.services,.process{grid-template-columns:1fr}
  .foot-grid{grid-template-columns:1fr}
  .hero-cta .wbtn,.hero-cta .obtn{width:100%;justify-content:center}
}

/* ===== Sub-page shared ===== */
.page-hero{background:var(--bg-soft);padding:60px 0 56px;text-align:center;position:relative;overflow:hidden}
.page-hero .deco{position:absolute;border-radius:50%;background:var(--green);opacity:.06;width:240px;height:240px;top:-90px;right:-40px;z-index:0}
.page-hero .inner{position:relative;z-index:1}
.page-hero h1{font-size:clamp(2.2rem,5vw,3.3rem)}
.page-hero .lead{margin:18px auto 0}
.crumb{display:flex;gap:8px;justify-content:center;align-items:center;font-size:.85rem;font-weight:600;color:var(--muted);margin-bottom:18px}
.crumb a:hover{color:var(--green-d)}
.crumb span{color:var(--light-grey,#b2b2b2)}

/* All-plans grid (packages page) */
.plans-all{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:8px;align-items:stretch}
.plans-all .plan{max-width:none}
@media(max-width:1040px){.plans-all{grid-template-columns:repeat(2,1fr)}}
@media(max-width:620px){.plans-all{grid-template-columns:1fr}}
.plan .price small{-webkit-text-fill-color:#9aa089}
.plan-foot-note{text-align:center;max-width:760px;margin:54px auto 0;color:var(--muted)}

/* Custom / world-domination callout */
.callout{background:var(--charcoal);color:#fff;border-radius:22px;padding:48px 44px;text-align:center;margin-top:60px;position:relative;overflow:hidden}
.callout::after{content:"";position:absolute;width:300px;height:300px;border-radius:50%;background:rgba(120,166,64,.18);top:-140px;right:-60px}
.callout .inner{position:relative;z-index:1}
.callout h3{color:#fff;font-size:clamp(1.5rem,3vw,2rem);margin-bottom:12px}
.callout p{color:#c2c8b6;max-width:620px;margin:0 auto 26px}

/* Comparison-free feature blocks on plans page */
.assure{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:54px;max-width:1000px;margin-left:auto;margin-right:auto}
.assure .ac{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:28px 24px;text-align:left;position:relative;overflow:hidden;transition:transform .3s cubic-bezier(.2,.8,.2,1),box-shadow .3s,border-color .3s}
.assure .ac:hover{transform:translateY(-8px);box-shadow:var(--shadow)}
.assure .ac:hover .ic{background:var(--green)}
.assure .ac:hover .ic svg{stroke:#fff}
.assure .ac .ic{width:50px;height:50px;border-radius:13px;background:rgba(120,166,64,.14);display:grid;place-items:center;margin-bottom:16px}
.assure .ac .ic{transition:.3s}.assure .ac .ic svg{width:25px;height:25px;stroke:var(--green-d);transition:.3s}
.assure .ac h4{font-size:1.05rem;margin-bottom:6px}
.assure .ac p{font-size:.92rem;color:var(--muted)}
@media(max-width:1040px){.assure{grid-template-columns:repeat(2,1fr)}}
@media(max-width:600px){.assure{grid-template-columns:1fr}}

/* ===== Scroll-stack (two-column sticky stacking cards) ===== */
.ss-grid{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start}
.ss-left{position:sticky;top:120px;align-self:start}
.ss-left h2{font-size:clamp(2.1rem,4.4vw,3.1rem)}
.ss-right{display:flex;flex-direction:column;gap:22px;padding-bottom:10px}
.ss-card{position:sticky;border:none;border-radius:var(--radius);padding:34px 36px;box-shadow:0 20px 44px rgba(35,39,31,.22);color:#fff;transition:transform .3s cubic-bezier(.2,.8,.2,1)}
.ss-card .ss-num{display:inline-grid;place-items:center;width:44px;height:44px;border-radius:12px;background:rgba(255,255,255,.2);color:#fff;font-family:"Plus Jakarta Sans";font-weight:800;font-size:.95rem;margin-bottom:14px}
.ss-card h3{font-size:1.24rem;margin-bottom:8px;color:#fff}
.ss-card p{color:rgba(255,255,255,.88);font-size:.96rem}
.ss-card:nth-child(1){top:118px;background:var(--green);transform:rotate(-2.2deg)}
.ss-card:nth-child(2){top:138px;background:var(--charcoal);transform:rotate(1.8deg)}
.ss-card:nth-child(3){top:158px;background:var(--orange);transform:rotate(-1.6deg)}
.ss-card:nth-child(4){top:178px;background:var(--green-d);transform:rotate(2deg)}
.ss-card:nth-child(5){top:198px;background:var(--charcoal-2);transform:rotate(-1.3deg)}
.ss-card:nth-child(6){top:218px;background:var(--orange);transform:rotate(2deg)}
.ss-card:nth-child(7){top:238px;background:var(--green);transform:rotate(-1.8deg)}
.ss-card:nth-child(8){top:258px;background:var(--charcoal);transform:rotate(1.6deg)}
.ss-card:hover{transform:rotate(0) translateY(-3px)}
@media(max-width:1040px){
  .ss-grid{grid-template-columns:1fr;gap:30px}
  .ss-left{position:static;top:auto}
  .ss-card{position:static!important;transform:none!important}
}


/* ===== Packages hero extras ===== */
.page-hero{padding:50px 0 60px;text-align:left}
.page-hero .dots{position:absolute;width:120px;height:120px;left:5%;top:28px;opacity:.4;background-image:radial-gradient(var(--green-l) 2px,transparent 2px);background-size:18px 18px;z-index:0}
.hero-pills{display:flex;gap:12px;justify-content:center;flex-wrap:wrap;margin-top:28px}
.pill{display:inline-flex;align-items:center;gap:7px;background:#fff;border:1px solid var(--line);border-radius:50px;padding:11px 20px;font-weight:600;font-size:.92rem;color:var(--charcoal);box-shadow:var(--shadow-sm)}
.pill b{color:var(--green-d);font-family:"Plus Jakarta Sans";font-weight:800}
.pill .ck{color:var(--green);font-weight:800}
.pill.price{background:var(--green);border-color:var(--green);color:#fff}
.pill.price b{color:#fff}
.hero-cta-row{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;margin-top:30px}

/* ===== Case studies (packages page) ===== */
.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:54px}
.case{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:34px 30px;text-align:left;transition:transform .3s cubic-bezier(.2,.8,.2,1),box-shadow .3s,border-color .3s;position:relative;overflow:hidden}
.case:hover{transform:translateY(-8px);box-shadow:var(--shadow);border-color:transparent}
.case-tag{display:inline-block;background:rgba(120,166,64,.12);color:var(--green-d);font-family:"Plus Jakarta Sans";font-weight:800;font-size:.72rem;text-transform:uppercase;letter-spacing:.06em;padding:6px 13px;border-radius:50px;margin-bottom:18px}
.case:nth-child(3) .case-tag{background:rgba(236,99,56,.12);color:var(--orange-d)}
.case-metric{font-family:"Plus Jakarta Sans";font-weight:800;font-size:3.4rem;line-height:1;color:var(--green)}
.case:nth-child(2) .case-metric{color:var(--green)}
.case:nth-child(3) .case-metric{color:var(--orange)}
.case-label{font-weight:600;color:var(--muted);margin:6px 0 20px;font-size:.94rem}
.case h3{font-size:1.18rem;margin-bottom:8px}
.case p{color:var(--muted);font-size:.95rem}
@media(max-width:1040px){.cases{grid-template-columns:1fr;max-width:460px;margin-left:auto;margin-right:auto}}

/* ===== Dropdown navigation (matches live site IA) ===== */
.nav-links li.has-sub{position:relative}
.nav-links .sub{position:absolute;top:calc(100% + 10px);left:50%;transform:translateX(-50%) translateY(8px);min-width:280px;background:#fff;border:1px solid var(--line);border-radius:16px;box-shadow:var(--shadow);padding:10px;display:flex;flex-direction:column;gap:2px;z-index:70;opacity:0;visibility:hidden;transition:.22s}
.nav-links .has-sub:hover .sub{opacity:1;visibility:visible;transform:translateX(-50%) translateY(0)}
.nav-links .sub::before{content:"";position:absolute;top:-16px;left:0;right:0;height:16px}
.nav-links .sub a{padding:11px 15px;border-radius:10px;font-size:.92rem;font-weight:600;color:var(--charcoal);white-space:nowrap;transition:.18s}
.nav-links .sub a::after{display:none}
.nav-links .sub a:hover{background:var(--bg-soft);color:var(--green-d);transform:translateX(3px)}
@media(max-width:1040px){
  .nav-links .sub{position:static;transform:none;opacity:1;visibility:visible;display:flex;box-shadow:none;border:none;border-left:2px solid var(--line);border-radius:0;padding:4px 0 8px 16px;min-width:0;margin:4px 0 4px 4px}
  .nav-links .sub a{white-space:normal}
}

/* ===== Homepage intro (SEO for small business) + credibility card ===== */
.intro-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:52px;align-items:center}
.intro-grid h2{font-size:clamp(1.9rem,3.8vw,2.7rem);margin:14px 0 16px}
.intro-card{background:var(--charcoal);color:#fff;border-radius:20px;padding:38px 36px;box-shadow:var(--shadow);position:relative;overflow:hidden}
.intro-card::after{content:"";position:absolute;width:200px;height:200px;border-radius:50%;background:rgba(120,166,64,.16);top:-80px;right:-50px}
.intro-card .inner{position:relative;z-index:1}
.intro-card .big{font-family:"Plus Jakarta Sans";font-weight:800;font-size:2.7rem;color:var(--green-l);line-height:1}
.intro-card .big small{display:block;font-size:.78rem;letter-spacing:.14em;text-transform:uppercase;color:#9aa089;font-weight:700;margin-bottom:8px}
.intro-card .inner>p{color:#c2c8b6;margin:12px 0 20px;font-size:.98rem}
.intro-card ul{list-style:none;display:grid;gap:12px}
.intro-card li{display:flex;gap:11px;align-items:flex-start;font-weight:600;font-size:.96rem;color:#e7eadd}
.intro-card li .c{color:var(--green-l);flex:none;font-weight:800}
@media(max-width:1040px){.intro-grid{grid-template-columns:1fr;gap:34px}}

/* smaller section heading so it doesn't mimic the hero */
.sec-h2{font-size:clamp(1.7rem,3.2vw,2.25rem);margin:12px 0 12px}


/* ===== Packages hero: dynamic two-column ===== */
.crumb{justify-content:flex-start}
.phero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:54px;align-items:center;position:relative;z-index:1;margin-top:6px}
.phero-copy h1{font-size:clamp(2.2rem,4.8vw,3.4rem);margin:14px 0 0;letter-spacing:-.03em}
.phero-sub{font-size:1.15rem;color:#4d5142;margin:20px 0 28px;max-width:520px}
.phero-cta{display:flex;gap:14px;flex-wrap:wrap;align-items:center;margin-bottom:26px}
.phero-copy .hero-trust{margin-top:0}
.phero-visual{position:relative;display:grid;place-items:center}
.price-card{background:var(--charcoal);color:#fff;border-radius:22px;padding:34px 30px;box-shadow:var(--shadow);width:100%;max-width:360px;position:relative;z-index:2}
.price-card .pc-tag{position:absolute;top:-14px;left:50%;transform:translateX(-50%);background:var(--orange);color:#fff;font-family:"Plus Jakarta Sans";font-weight:800;font-size:.68rem;letter-spacing:.08em;text-transform:uppercase;padding:8px 18px;border-radius:50px;white-space:nowrap;box-shadow:0 8px 18px rgba(236,99,56,.36)}
.price-card h4{color:#fff;font-size:1.3rem;margin-top:4px}
.pc-price{font-family:"Plus Jakarta Sans";font-weight:800;font-size:3rem;color:var(--green-l);line-height:1;margin:10px 0 18px}
.pc-price small{display:block;font-size:.9rem;color:#9aa089;font-weight:600;margin-top:6px;max-width:230px}
.price-card ul{list-style:none;display:grid;gap:11px}
.price-card li{display:flex;gap:10px;align-items:flex-start;font-size:.93rem;color:#cdd3c1}
.price-card li .c{color:var(--green-l);font-weight:800;flex:none}
.pfb1{top:-16px;left:-14px}
.pfb2{bottom:-16px;right:-14px;animation-delay:-2s}
.pfb2 .dot{background:var(--orange)}
@media(max-width:1040px){
  .phero-grid{grid-template-columns:1fr;gap:40px}
  .phero-visual{order:-1;max-width:360px;margin:0 auto}
  .page-hero{text-align:center}
  .crumb{justify-content:center}
  .phero-sub{margin-left:auto;margin-right:auto}
  .phero-cta{justify-content:center}
  .phero-copy .hero-trust{justify-content:center}
}

/* Split section header — heading left, intro right, fills the width */
.split-head{display:grid;grid-template-columns:1.05fr 1fr;gap:50px;align-items:center;margin-bottom:46px}
.split-head h2{margin:0}
.split-head .lead{max-width:none;margin:0}
@media(max-width:860px){.split-head{grid-template-columns:1fr;gap:16px}}

/* ===== Contact page ===== */
.contact-grid{display:grid;grid-template-columns:1.3fr .82fr;gap:48px;align-items:start}
.cform{background:#fff;border:1px solid var(--line);border-radius:20px;padding:36px;box-shadow:var(--shadow-sm)}
.cform h2{font-size:1.4rem;margin-bottom:6px}
.cform .intro{color:var(--muted);font-size:.96rem;margin-bottom:22px}
.cform .row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.field{margin-bottom:16px}
.field label{display:block;font-weight:600;font-size:.88rem;color:var(--charcoal);margin-bottom:7px}
.field label .req{color:var(--orange)}
.field input,.field select,.field textarea{width:100%;padding:13px 15px;border:1px solid #dfe3d6;border-radius:11px;font-family:inherit;font-size:.96rem;color:var(--ink);background:#fff;transition:.2s}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--green);box-shadow:0 0 0 3px rgba(120,166,64,.16)}
.field textarea{min-height:120px;resize:vertical}
.cform .wbtn{margin-top:6px}
.contact-info{display:flex;flex-direction:column;gap:14px}
.info-card{background:#fff;border:1px solid var(--line);border-radius:16px;padding:22px 24px;display:flex;gap:15px;align-items:flex-start;transition:.3s}
.info-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-sm);border-color:#dde3d2}
.info-card .ic{width:46px;height:46px;border-radius:12px;background:rgba(120,166,64,.13);display:grid;place-items:center;flex:none}
.info-card .ic svg{width:22px;height:22px;stroke:var(--green-d);fill:none}
.info-card h4{font-size:.74rem;text-transform:uppercase;letter-spacing:.1em;color:#9aa089;margin-bottom:4px;font-family:"Plus Jakarta Sans"}
.info-card a,.info-card .big{font-family:"Plus Jakarta Sans";font-weight:700;color:var(--charcoal);font-size:1.02rem;display:block}
.info-card a:hover{color:var(--green-d)}
.info-card .sub{color:var(--muted);font-size:.9rem;margin-top:2px}
.contact-social{display:flex;gap:12px;margin-top:2px}
.contact-social a{width:44px;height:44px;border-radius:12px;background:var(--charcoal);color:#fff;display:grid;place-items:center;font-family:"Plus Jakarta Sans";font-weight:800;font-size:.82rem;transition:.25s}
.contact-social a:hover{background:var(--green);transform:translateY(-3px);color:#fff}
.map-embed iframe{width:100%;height:440px;border:0;display:block}
@media(max-width:920px){.contact-grid{grid-template-columns:1fr;gap:30px}.cform .row{grid-template-columns:1fr}.map-embed iframe{height:340px}}

/* Selectable chips (nicer than a native <select>) */
.chips{display:flex;flex-wrap:wrap;gap:10px}
.chip{display:inline-flex;align-items:center;padding:10px 17px;border:1.5px solid #dfe3d6;border-radius:50px;font-size:.9rem;font-weight:600;color:var(--charcoal);cursor:pointer;transition:.2s;user-select:none}
.chip input{position:absolute;opacity:0;pointer-events:none;width:0;height:0}
.chip:hover{border-color:var(--green-l)}
.chip:has(input:checked){background:var(--green);border-color:var(--green);color:#fff}
.field input:focus-visible+span,.chip input:focus-visible{outline:2px solid var(--green)}

/* ===== Owner note (About page) ===== */
.owner{display:grid;grid-template-columns:.85fr 1.15fr;gap:46px;align-items:start;background:#fff;border:1px solid var(--line);border-radius:24px;padding:44px 46px;box-shadow:var(--shadow-sm);max-width:980px;margin:0 auto}
.owner-photo{position:relative;border-radius:20px;background:var(--green);overflow:hidden;display:grid;place-items:center;aspect-ratio:1/1.05;box-shadow:var(--shadow-sm)}
.owner-photo img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:1}
.owner-photo .ph{position:relative;z-index:0;color:rgba(255,255,255,.92);font-family:"Plus Jakarta Sans";font-weight:700;text-align:center;font-size:.98rem;padding:0 16px}
.owner-photo .ph small{display:block;margin-top:6px;font-weight:500;opacity:.85;font-size:.8rem}
.owner-body h2{font-size:clamp(1.6rem,3vw,2.1rem);margin:12px 0 14px}
.owner-body p{color:#454b3c;margin-bottom:14px;font-size:1.02rem;line-height:1.7}
.owner-sign{margin-top:20px;font-family:"Plus Jakarta Sans";font-weight:800;color:var(--charcoal);font-size:1.15rem;line-height:1.2}
.owner-sign span{display:block;font-weight:600;color:var(--muted);font-size:.9rem;margin-top:4px}
@media(max-width:820px){.owner{grid-template-columns:1fr;gap:28px;padding:32px}.owner-photo{max-width:240px;margin:0 auto}}

/* ===== About: two-column story + AEO answer card ===== */
.splitcopy{display:grid;grid-template-columns:.8fr 1.2fr;gap:54px;align-items:start}
.splitcopy h2{font-size:clamp(1.9rem,3.8vw,2.7rem);margin:14px 0 0}
.splitcopy .body p{color:#454b3c;font-size:1.05rem;line-height:1.75;margin:0 0 16px;max-width:none}
.splitcopy .body p:last-child{margin-bottom:0}
@media(max-width:860px){.splitcopy{grid-template-columns:1fr;gap:18px}}

.aeo-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:54px;align-items:center}
.aeo-copy h2{font-size:clamp(1.9rem,3.8vw,2.6rem)}
.aeo-copy p{color:#454b3c;font-size:1.04rem;line-height:1.75;margin:0 0 16px;max-width:none}
.aeo-copy .wbtn{margin-top:12px}
.ai-answer{background:var(--charcoal);border-radius:22px;padding:30px;box-shadow:var(--shadow);position:relative}
.ai-answer .badge{position:absolute;top:-13px;right:20px;background:var(--orange);color:#fff;font-family:"Plus Jakarta Sans";font-weight:800;font-size:.68rem;letter-spacing:.07em;text-transform:uppercase;padding:8px 15px;border-radius:50px;box-shadow:0 8px 16px rgba(236,99,56,.34)}
.ai-answer .q{display:flex;align-items:center;gap:10px;color:#cdd3c1;font-size:.95rem;border:1px solid rgba(255,255,255,.16);border-radius:12px;padding:13px 15px}
.ai-answer .q svg{width:18px;height:18px;stroke:#9aa089;fill:none;flex:none}
.ai-answer .a{margin-top:16px;color:#dfe6ce;font-size:1rem;line-height:1.65}
.ai-answer .a b{color:#fff}
.ai-engines{display:flex;flex-wrap:wrap;gap:8px;margin-top:18px}
.ai-engines span{background:rgba(255,255,255,.08);color:#dfe6ce;border-radius:50px;padding:7px 13px;font-size:.8rem;font-weight:600}
@media(max-width:860px){.aeo-grid{grid-template-columns:1fr;gap:30px}}

/* "Est. 2009" badge in the story column */
.est{margin-top:26px;display:inline-flex;align-items:center;gap:16px;background:var(--bg-soft);border:1px solid var(--line);border-left:4px solid var(--green);border-radius:14px;padding:16px 22px;box-shadow:var(--shadow-sm)}
.est-num{font-family:"Plus Jakarta Sans";font-weight:800;font-size:2rem;color:var(--green);line-height:1;flex:none}
.est-lbl{font-size:.86rem;color:var(--muted);font-weight:600;line-height:1.45}
.est-lbl a{color:var(--green-d);font-weight:700}

/* ===== Story: heading row + full-width 2-column body ===== */
.story-top{display:flex;justify-content:space-between;align-items:flex-end;gap:28px;flex-wrap:wrap;margin-bottom:36px}
.story-top h2{font-size:clamp(1.9rem,4vw,2.8rem);margin:0}
.story-top .est{margin-top:0}
.story-cols{columns:2;column-gap:56px}
.story-cols p{margin:0 0 16px;color:#454b3c;font-size:1.05rem;line-height:1.75;break-inside:avoid}
.story-cols p:last-child{margin-bottom:0}
@media(max-width:760px){.story-cols{columns:1}.story-top{align-items:flex-start}}


/* Story prose — single flowing column, fills the width */
.story-prose p{color:#454b3c;font-size:1.06rem;line-height:1.8;margin:0 0 18px;max-width:none}
.story-prose p:last-child{margin-bottom:0}


/* ===== Story with animated growth graphic ===== */
.story2{display:grid;grid-template-columns:1.32fr .95fr;gap:56px;align-items:center}
.growth{background:#fff;border:1px solid var(--line);border-radius:22px;padding:30px;box-shadow:var(--shadow)}
.growth-svg{width:100%;height:auto;display:block}
.growth-line{stroke-dasharray:430;stroke-dashoffset:430;transition:stroke-dashoffset 1.9s cubic-bezier(.5,0,.2,1) .25s}
.growth.in .growth-line{stroke-dashoffset:0}
.growth-arrow,.growth-dot{opacity:0;transition:opacity .5s ease 1.65s}
.growth.in .growth-arrow,.growth.in .growth-dot{opacity:1}
@media(max-width:880px){.story2{grid-template-columns:1fr;gap:34px}.growth{max-width:440px;margin:0 auto;width:100%}}
@media(prefers-reduced-motion:reduce){.growth-line{stroke-dashoffset:0!important;transition:none}.growth-arrow,.growth-dot{opacity:1!important}}


/* Story growth image (replaces the SVG) */
.growth{background:none;border:none;border-radius:0;padding:0;box-shadow:none;display:grid;place-items:center}
.growth img{width:100%;max-width:440px;height:auto;animation:floaty 5s ease-in-out infinite}
.growth-ph{display:none;text-align:center;color:var(--muted);font-family:"Plus Jakarta Sans";font-weight:700;font-size:.95rem;background:var(--bg-soft);border:1px dashed var(--line);border-radius:18px;padding:64px 30px;width:100%;max-width:440px}
.growth-ph small{display:block;font-weight:500;margin-top:6px;opacity:.8}
@keyframes floaty{0%,100%{transform:translateY(0)}50%{transform:translateY(-12px)}}
@media(prefers-reduced-motion:reduce){.growth img{animation:none}}

/* Story growth video */
.growth video{width:100%;max-width:460px;height:auto;display:block;border-radius:14px}

/* Story real photo frame */
.growth .story-photo{position:relative;width:100%;max-width:480px;aspect-ratio:4/3.2;border-radius:22px;overflow:hidden;background:var(--green);box-shadow:var(--shadow);display:grid;place-items:center;animation:floaty 6s ease-in-out infinite}
.growth .story-photo img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:1;animation:none;max-width:none}
.growth .story-photo .ph{position:relative;z-index:0;color:rgba(255,255,255,.92);font-family:"Plus Jakarta Sans";font-weight:700;text-align:center;padding:0 20px}
.growth .story-photo .ph small{display:block;font-weight:500;margin-top:6px;opacity:.85;font-size:.82rem}
@media(prefers-reduced-motion:reduce){.growth .story-photo{animation:none}}

/* Story credibility panel (no image needed) */
.storystats{background:var(--charcoal);border-radius:22px;padding:36px;box-shadow:var(--shadow);display:grid;grid-template-columns:1fr 1fr;gap:14px;width:100%;max-width:480px;position:relative;overflow:hidden}
.storystats::after{content:"";position:absolute;width:180px;height:180px;border-radius:50%;background:rgba(120,166,64,.16);top:-70px;right:-50px}
.storystats .ss{position:relative;z-index:1;padding:18px 16px;background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.08);border-radius:14px}
.storystats .ss-n{font-family:"Plus Jakarta Sans";font-weight:800;font-size:1.7rem;color:var(--green-l);line-height:1.05}
.storystats .ss-l{color:#c2c8b6;font-size:.84rem;margin-top:8px;font-weight:500;line-height:1.4}
@media(max-width:880px){.storystats{margin:0 auto}}

/* Owner video — show in full (no crop) */
.owner-photo:has(video){aspect-ratio:auto;background:none;box-shadow:none;display:block}
.owner-photo video{position:static;width:100%;height:auto;display:block;border-radius:20px}

/* Hub card links */
.svc .more{margin-top:14px;color:var(--green-d);font-weight:800;font-size:.9rem;display:inline-flex;gap:6px;transition:.25s}
a.svc{cursor:pointer}
a.svc:hover .more{gap:11px}


/* ===== Animated SERP card (How SEO Works hero) ===== */
.serp{background:#fff;border:1px solid var(--line);border-radius:20px;padding:22px;box-shadow:var(--shadow);width:100%;max-width:430px}
.serp-bar{display:flex;align-items:center;gap:10px;border:1px solid var(--line);border-radius:50px;padding:12px 16px;background:var(--bg-soft);color:var(--charcoal);font-size:.95rem}
.serp-bar svg{width:18px;height:18px;stroke:var(--muted);fill:none;flex:none;stroke-width:2}
.serp-cursor{display:inline-block;width:2px;height:17px;background:var(--green);margin-left:1px;animation:blink 1.1s steps(1) infinite}
@keyframes blink{50%{opacity:0}}
.serp-ai{margin-top:14px;border:1px solid rgba(120,166,64,.28);background:rgba(120,166,64,.07);border-radius:12px;padding:13px 15px;font-size:.86rem;color:#454b3c;line-height:1.5}
.serp-ai .tag{display:flex;align-items:center;gap:7px;font-family:"Plus Jakarta Sans";font-weight:800;font-size:.66rem;text-transform:uppercase;letter-spacing:.07em;color:var(--green-d);margin-bottom:7px}
.serp-ai .tag .dot{width:13px;height:13px;border-radius:50%;background:var(--green)}
.serp-ai b{color:var(--charcoal)}
.serp-list{margin-top:8px}
.serp-result{display:flex;gap:12px;align-items:center;padding:12px 8px;border-bottom:1px solid #f1f1ec}
.serp-result:last-child{border-bottom:none}
.serp-result.top{background:rgba(120,166,64,.09);border-radius:11px;border-bottom:none;margin:4px 0}
.serp-rank{width:27px;height:27px;border-radius:8px;background:#eef1ea;color:var(--muted);display:grid;place-items:center;font-family:"Plus Jakarta Sans";font-weight:800;font-size:.85rem;flex:none}
.serp-result.top .serp-rank{background:var(--green);color:#fff}
.serp-info{min-width:0}
.serp-title{font-weight:700;font-size:.9rem;color:var(--charcoal);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.serp-url{font-size:.76rem;color:#9aa089}
.serp-badge{margin-left:auto;color:var(--green-d);font-weight:800;font-size:.78rem;white-space:nowrap}
.reveal.in .serp-result.top{animation:popglow 1.2s ease .35s 1}
@keyframes popglow{0%{box-shadow:0 0 0 0 rgba(120,166,64,.45);transform:scale(.99)}45%{box-shadow:0 0 0 9px rgba(120,166,64,.12);transform:scale(1.015)}100%{box-shadow:0 0 0 0 rgba(120,166,64,0);transform:scale(1)}}
@media(prefers-reduced-motion:reduce){.serp-cursor,.reveal.in .serp-result.top{animation:none}}


/* Softer, more modern card icons (rounded strokes) */
.ic svg{stroke-linecap:round;stroke-linejoin:round}


/* ===== Animated SEO process timeline ===== */
.timeline{position:relative;margin-top:50px;text-align:left}
.tl-item{position:relative;padding:0 0 46px 78px;display:grid;grid-template-columns:300px 1fr;column-gap:50px;row-gap:6px;align-items:start}
.tl-item:last-child{padding-bottom:0}
.tl-node{position:absolute;left:0;top:0;width:52px;height:52px;border-radius:15px;background:var(--charcoal);color:#fff;display:grid;place-items:center;font-family:"Plus Jakarta Sans";font-weight:800;font-size:1rem;z-index:2;transition:background .4s}
.tl-item.in .tl-node{background:var(--green);animation:nodePop .55s ease}
@keyframes nodePop{0%{transform:scale(.55)}60%{transform:scale(1.14)}100%{transform:scale(1)}}
.tl-item::before{content:"";position:absolute;left:25px;top:58px;bottom:6px;width:3px;background:var(--line);z-index:0}
.tl-item::after{content:"";position:absolute;left:25px;top:58px;bottom:6px;width:3px;background:var(--green);transform:scaleY(0);transform-origin:top;transition:transform .8s ease .15s;z-index:1}
.tl-item.in::after{transform:scaleY(1)}
.tl-item:last-child::before,.tl-item:last-child::after{display:none}
.tl-item h3{grid-column:1;font-size:1.25rem;margin:9px 0 0}
.tl-body{grid-column:2}
.tl-item p{color:var(--muted);margin:0}
.tl-more{display:inline-flex;gap:6px;margin-top:12px;color:var(--green-d);font-weight:800;font-size:.9rem;transition:.25s}
.tl-more:hover{gap:11px}
@media(prefers-reduced-motion:reduce){.tl-item.in .tl-node{animation:none}.tl-item::after{transition:none;transform:scaleY(1)}}
@media(max-width:860px){.tl-item{grid-template-columns:1fr;row-gap:8px}.tl-item h3,.tl-body{grid-column:1}.tl-item h3{margin:8px 0 0}}
@media(max-width:560px){.tl-item{padding-left:62px}.tl-node{width:46px;height:46px}.tl-item::before,.tl-item::after{left:22px}}

/* ===== Design polish (June 2026): remove dated dotted decorations, tighten grey bands ===== */
.hero .dots,.page-hero .dots,.dz-dots{display:none!important}
.section.dark{padding:72px 0}
.section.dark .stats{margin-top:34px}
.section.dark .stat-src{margin-top:22px}
/* ===== Featured Snippets page: position-zero hero card ===== */
.fs-card{background:#fff;border:1px solid var(--line);border-radius:24px;padding:24px;box-shadow:var(--shadow);max-width:440px;margin-left:auto}
.fs-bar{display:flex;align-items:center;gap:10px;background:var(--bg-soft);border:1px solid var(--line);border-radius:50px;padding:13px 18px;font-size:.92rem;color:var(--muted)}
.fs-bar svg{width:17px;height:17px;stroke:var(--muted);fill:none;flex:none}
.fs-snip{position:relative;border:1.5px solid var(--green);background:rgba(120,166,64,.06);border-radius:16px;padding:18px 20px;margin:18px 0 14px;opacity:0;transform:translateY(16px);animation:fsRise .7s cubic-bezier(.2,.8,.2,1) .5s forwards}
@keyframes fsRise{to{opacity:1;transform:none}}
.fs-snip .fs-tag{font-family:"Plus Jakarta Sans";font-weight:800;font-size:.66rem;letter-spacing:.07em;text-transform:uppercase;color:var(--green-d)}
.fs-snip .fs-ans{margin:8px 0 10px;color:var(--charcoal);font-size:.98rem;line-height:1.55}
.fs-snip .fs-src{font-size:.82rem;color:var(--green-d);font-weight:600}
.fs-badge{position:absolute;top:-13px;right:18px;background:var(--orange);color:#fff;font-family:"Plus Jakarta Sans";font-weight:800;font-size:.68rem;letter-spacing:.04em;padding:6px 13px;border-radius:50px;box-shadow:0 8px 16px rgba(236,99,56,.32);opacity:0;transform:scale(.6);animation:fsPop .5s ease 1.1s forwards}
@keyframes fsPop{0%{opacity:0;transform:scale(.6)}60%{transform:scale(1.12)}100%{opacity:1;transform:scale(1)}}
.fs-results{display:flex;flex-direction:column;gap:12px;padding:2px 4px}
.fs-row{display:flex;align-items:center;gap:12px;color:var(--muted);font-size:.92rem}
.fs-row .fs-n{display:inline-grid;place-items:center;width:24px;height:24px;border-radius:7px;background:var(--bg-soft);border:1px solid var(--line);font-family:"Plus Jakarta Sans";font-weight:800;font-size:.78rem;color:var(--muted);flex:none}
@media(max-width:860px){.fs-card{max-width:none;margin:0}}
@media(prefers-reduced-motion:reduce){.fs-snip{animation:none;opacity:1;transform:none}.fs-badge{animation:none;opacity:1;transform:none}}

/* horizontal slide-in reveal variant (one-at-a-time, slower) */
.reveal-x{transform:translateX(46px);transition:opacity .95s cubic-bezier(.2,.7,.2,1),transform .95s cubic-bezier(.2,.7,.2,1)}

/* ===== CTA heading sweep (orange highlight, animates on scroll-in) ===== */
.cta-final h2 .mark-o{position:relative;white-space:nowrap;color:#fff}
.cta-final h2 .mark-o::after{content:"";position:absolute;left:-3%;bottom:6%;width:106%;height:24%;background:rgba(236,99,56,.6);z-index:-1;border-radius:4px;transform:scaleX(0);transform-origin:left;transition:transform .85s cubic-bezier(.2,.8,.2,1) .3s}
.cta-final h2.in .mark-o::after{transform:scaleX(1)}
@media(prefers-reduced-motion:reduce){.cta-final h2 .mark-o::after{transition:none;transform:scaleX(1)}}

/* ===== People-Also-Ask hero card (seo-faqs) ===== */
.paa-card{background:#fff;border:1px solid var(--line);border-radius:20px;box-shadow:var(--shadow);width:100%;max-width:392px;overflow:hidden;position:relative;z-index:2}
.paa-head{display:flex;align-items:center;gap:9px;font-family:"Plus Jakarta Sans";font-weight:800;font-size:.96rem;color:var(--charcoal);padding:18px 22px;border-bottom:1px solid var(--line)}
.paa-head svg{width:18px;height:18px;stroke:var(--green);fill:none;stroke-width:2;flex:none}
.paa-row{border-bottom:1px solid var(--line);padding:0 22px;transition:background .3s}
.paa-row:last-child{border-bottom:0}
.paa-row:hover{background:var(--bg-soft)}
.paa-q{display:flex;justify-content:space-between;align-items:center;gap:12px;font-weight:600;color:var(--charcoal);font-size:.95rem;padding:15px 0}
.paa-ic{flex:none;position:relative;width:23px;height:23px;border-radius:50%;background:var(--bg-soft);color:var(--green-d);transition:.3s}
.paa-ic::before,.paa-ic::after{content:"";position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);background:currentColor;border-radius:2px}
.paa-ic::before{width:11px;height:2.5px}
.paa-ic::after{width:2.5px;height:11px;transition:opacity .25s}
.paa-row.open .paa-ic::after,.paa-row:hover .paa-ic::after{opacity:0}

/* ===== BLOG: index grid + cards ===== */
.blog-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;margin-top:8px}
.post-card{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;transition:transform .35s cubic-bezier(.2,.8,.2,1),box-shadow .35s,border-color .35s}
.post-card:hover{transform:translateY(-8px);box-shadow:var(--shadow);border-color:transparent}
.post-card .pc-img{position:relative;aspect-ratio:16/10;overflow:hidden;background:var(--bg-soft)}
.post-card .pc-img img{width:100%;height:100%;object-fit:cover;transition:transform .5s ease}
.post-card:hover .pc-img img{transform:scale(1.05)}
.post-card .pc-cat{position:absolute;top:14px;left:14px;z-index:2;font-family:"Plus Jakarta Sans";font-weight:800;font-size:.66rem;text-transform:uppercase;letter-spacing:.07em;color:#fff;background:var(--orange);padding:6px 12px;border-radius:50px}
.post-card .pc-body{display:flex;flex-direction:column;flex:1;padding:24px 24px 26px}
.post-card .pc-date{font-size:.8rem;font-weight:600;color:var(--muted);margin-bottom:10px}
.post-card h3{font-size:1.2rem;line-height:1.25;margin-bottom:10px}
.post-card h3 a:hover{color:var(--green-d)}
.post-card p{font-size:.93rem;color:var(--muted);margin-bottom:18px}
.post-card .pc-more{margin-top:auto;display:inline-flex;align-items:center;gap:7px;font-family:"Plus Jakarta Sans";font-weight:800;font-size:.86rem;color:var(--green-d)}
.post-card .pc-more svg{width:16px;height:16px;transition:transform .3s}
.post-card:hover .pc-more svg{transform:translateX(4px)}
/* featured (first) post on index */
.blog-feature{display:grid;grid-template-columns:1.1fr .9fr;gap:36px;align-items:center;background:#fff;border:1px solid var(--line);border-radius:22px;overflow:hidden;margin-bottom:48px}
.blog-feature .bf-img{position:relative;aspect-ratio:16/11;overflow:hidden;background:var(--bg-soft);height:100%}
.blog-feature .bf-img img{width:100%;height:100%;object-fit:cover}
.blog-feature .bf-body{padding:14px 40px 14px 4px}
.blog-feature .pc-cat{position:static;display:inline-block;margin-bottom:14px}
.blog-feature h2{font-size:clamp(1.6rem,3vw,2.2rem);margin-bottom:14px;line-height:1.12}
.blog-feature .bf-date{font-size:.84rem;font-weight:600;color:var(--muted);margin-bottom:14px}
.blog-feature p{color:var(--muted);margin-bottom:22px;max-width:none}
@media(max-width:980px){.blog-grid{grid-template-columns:repeat(2,1fr)}.blog-feature{grid-template-columns:1fr}.blog-feature .bf-body{padding:0 28px 30px}.blog-feature .bf-img{aspect-ratio:16/9}}
@media(max-width:620px){.blog-grid{grid-template-columns:1fr;max-width:420px;margin-left:auto;margin-right:auto}}

/* ===== BLOG: single post article ===== */
.post-hero{padding:118px 0 0}
.post-head{max-width:820px;margin:0 auto;text-align:center}
.post-head h1{font-size:clamp(2.2rem,5vw,3.3rem);margin:18px 0 18px}
.post-meta{display:flex;flex-wrap:wrap;gap:10px 18px;justify-content:center;align-items:center;font-size:.9rem;font-weight:600;color:var(--muted)}
.post-meta .pm-cat{font-family:"Plus Jakarta Sans";font-weight:800;font-size:.68rem;text-transform:uppercase;letter-spacing:.07em;color:#fff;background:var(--orange);padding:6px 12px;border-radius:50px}
.post-meta .pm-dot{color:var(--line)}
.post-hero-img{max-width:1000px;margin:40px auto 0;border-radius:20px;overflow:hidden;box-shadow:var(--shadow);background:var(--bg-soft)}
.post-hero-img img{width:100%;height:auto;display:block}
.post-body{max-width:760px;margin:0 auto;font-size:1.06rem;line-height:1.78;color:#33372c}
.post-body>*{margin-bottom:1.15em}
.post-body h2{font-size:clamp(1.7rem,3.2vw,2.25rem);margin:1.6em 0 .5em;line-height:1.16}
.post-body h2 .hi{color:var(--green)}
.post-body h3{font-size:clamp(1.3rem,2.4vw,1.55rem);margin:1.5em 0 .5em}
.post-body p{color:#33372c}
.post-body a{color:var(--green-d);font-weight:600;text-decoration:underline;text-underline-offset:3px;text-decoration-color:rgba(120,166,64,.4)}
.post-body a:hover{text-decoration-color:var(--green-d)}
.post-body ul,.post-body ol{padding-left:1.3em}
.post-body li{margin-bottom:.5em}
.post-body li::marker{color:var(--green-d);font-weight:700}
.post-body strong{color:var(--charcoal)}
.post-body img{border-radius:16px;margin:1.8em auto;box-shadow:var(--shadow-sm)}
.post-body blockquote{border-left:4px solid var(--green);background:var(--bg-soft);padding:18px 24px;border-radius:0 12px 12px 0;font-size:1.12rem;font-weight:600;color:var(--charcoal);font-style:normal}
.post-body .pq{font-family:"Plus Jakarta Sans"}
.post-body figure{margin:1.8em 0}
.post-body figure img{margin:0 auto .6em}
.post-body figcaption{text-align:center;font-size:.86rem;color:var(--muted)}
/* author / share strip */
.post-foot{max-width:760px;margin:46px auto 0;padding-top:30px;border-top:1px solid var(--line);display:flex;flex-wrap:wrap;gap:18px;align-items:center}
.post-foot img.pf-avatar{width:64px;height:64px;border-radius:50%;object-fit:cover;border:2px solid var(--orange);flex:none}
.post-foot .pf-name{font-family:"Plus Jakarta Sans";font-weight:800;color:var(--charcoal)}
.post-foot .pf-name span{display:block;font-family:"Inter";font-weight:500;font-size:.9rem;color:var(--muted);margin-top:2px}
.post-share{display:flex;align-items:center;gap:10px;margin-left:auto}
.post-share .ps-lbl{font-family:"Plus Jakarta Sans";font-weight:800;font-size:.8rem;text-transform:uppercase;letter-spacing:.06em;color:var(--muted);margin-right:2px}
.post-share a{width:40px;height:40px;border-radius:50%;display:grid;place-items:center;background:var(--bg-soft);border:1px solid var(--line);color:var(--charcoal);transition:transform .25s,background .25s,color .25s,border-color .25s}
.post-share a:hover{background:var(--green);border-color:var(--green);color:#fff;transform:translateY(-3px)}
.post-share svg{width:17px;height:17px;fill:currentColor}
@media(max-width:520px){.post-share{margin-left:0;width:100%}}
@media(max-width:820px){.post-body,.post-head,.post-foot{padding-left:22px;padding-right:22px}}
/* key takeaways + table of contents */
.post-summary{background:var(--bg-soft);border:1px solid var(--line);border-left:4px solid var(--green);border-radius:0 14px 14px 0;padding:22px 26px}
.post-summary .pst-title{display:flex;align-items:center;gap:9px;font-family:"Plus Jakarta Sans";font-weight:800;font-size:.82rem;text-transform:uppercase;letter-spacing:.08em;color:var(--green-d);margin-bottom:12px}
.post-summary .pst-title svg{width:18px;height:18px;stroke:var(--green-d);fill:none;stroke-width:2.2}
.post-summary ul{margin:0;padding-left:1.15em}
.post-summary li{margin-bottom:.45em;font-size:1rem;line-height:1.6}
.post-toc{background:#fff;border:1px solid var(--line);border-radius:14px;padding:22px 26px}
.post-toc .toc-title{font-family:"Plus Jakarta Sans";font-weight:800;font-size:.82rem;text-transform:uppercase;letter-spacing:.08em;color:var(--muted);margin-bottom:12px}
.post-toc ol{margin:0;padding-left:1.25em}
.post-toc li{margin-bottom:.42em;font-size:1rem}
.post-toc a{color:var(--green-d);font-weight:600;text-decoration:none}
.post-toc a:hover{text-decoration:underline}
.post-body h2[id]{scroll-margin-top:90px}
/* post FAQ block */
.post-faq{max-width:760px;margin:0 auto}
.post-faq h2{font-size:clamp(1.7rem,3.2vw,2.25rem);margin-bottom:8px}
.post-faq .pf-intro{color:var(--muted);margin-bottom:24px}
.post-foot .pf-name a{color:var(--green-d);font-weight:700}

/* ===== Local pack hero card (local-seo-services) ===== */
.localpack{background:#fff;border:1px solid var(--line);border-radius:20px;box-shadow:var(--shadow);width:100%;max-width:400px;overflow:hidden;position:relative;z-index:2}
.localpack .lp-head{display:flex;align-items:center;gap:9px;font-family:"Plus Jakarta Sans";font-weight:800;font-size:.9rem;color:var(--charcoal);padding:15px 20px;border-bottom:1px solid var(--line)}
.localpack .lp-head svg{width:16px;height:16px;stroke:var(--green);fill:none;stroke-width:2;flex:none}
.localpack .lp-map{position:relative;height:118px;background:var(--bg-soft);overflow:hidden;border-bottom:1px solid var(--line)}
.localpack .lp-road{position:absolute;background:#e4e8da}
.localpack .lp-pin{position:absolute;left:50%;top:48%;width:26px;height:26px;transform:translate(-50%,-100%);z-index:2}
.localpack .lp-pin svg{width:26px;height:26px;fill:var(--orange);display:block}
.localpack .lp-pulse{position:absolute;left:50%;top:48%;width:16px;height:16px;border-radius:50%;background:rgba(236,99,56,.35);transform:translate(-50%,-50%);animation:lpPulse 2.2s ease-out infinite}
@keyframes lpPulse{0%{transform:translate(-50%,-50%) scale(.5);opacity:.75}100%{transform:translate(-50%,-50%) scale(3.4);opacity:0}}
.localpack .lp-row{display:flex;align-items:center;gap:12px;padding:12px 20px;border-bottom:1px solid var(--line)}
.localpack .lp-row:last-child{border-bottom:0}
.localpack .lp-rank{width:24px;height:24px;border-radius:50%;background:var(--bg-soft);color:var(--muted);font-family:"Plus Jakarta Sans";font-weight:800;font-size:.78rem;display:grid;place-items:center;flex:none}
.localpack .lp-row.you{background:rgba(120,166,64,.09)}
.localpack .lp-row.you .lp-rank{background:var(--green);color:#fff}
.localpack .lp-info{flex:1;min-width:0}
.localpack .lp-name{font-family:"Plus Jakarta Sans";font-weight:800;font-size:.9rem;color:var(--charcoal);line-height:1.2}
.localpack .lp-stars{font-size:.76rem;color:var(--muted);margin-top:2px}
.localpack .lp-stars b{color:var(--orange);letter-spacing:.5px}
.localpack .lp-tag{font-family:"Plus Jakarta Sans";font-weight:800;font-size:.58rem;text-transform:uppercase;letter-spacing:.06em;color:#fff;background:var(--green);padding:4px 9px;border-radius:50px;flex:none}
@media(prefers-reduced-motion:reduce){.localpack .lp-pulse{animation:none}}

/* ===== Us-vs-agency compare card (why-you-ll-rank-better) ===== */
.vscard{background:var(--charcoal);color:#fff;border-radius:20px;box-shadow:var(--shadow);width:100%;max-width:410px;overflow:hidden;position:relative;z-index:2}
.vscard .vs-head{display:grid;grid-template-columns:1fr auto auto;gap:10px;align-items:center;padding:18px 22px;border-bottom:1px solid rgba(255,255,255,.12)}
.vscard .vs-head .vs-t{font-family:"Plus Jakarta Sans";font-weight:800;font-size:.95rem;color:#fff}
.vscard .vs-col{width:52px;text-align:center;font-family:"Plus Jakarta Sans";font-weight:800;font-size:.64rem;text-transform:uppercase;letter-spacing:.04em;color:#9aa089;line-height:1.2}
.vscard .vs-col.us{color:var(--green-l)}
.vscard .vs-row{display:grid;grid-template-columns:1fr auto auto;gap:10px;align-items:center;padding:13px 22px;border-bottom:1px solid rgba(255,255,255,.08)}
.vscard .vs-row:last-child{border-bottom:0}
.vscard .vs-label{font-size:.9rem;color:#cdd3c1}
.vscard .vs-mark{width:52px;display:grid;place-items:center}
.vscard .vs-mark svg{width:19px;height:19px}
.vscard .vs-yes svg{stroke:var(--green-l)}
.vscard .vs-no svg{stroke:#6a6f5e}

/* ===== Review card (free-seo-audit hero) ===== */
.reviewcard{background:#fff;border:1px solid var(--line);border-radius:20px;box-shadow:var(--shadow);width:100%;max-width:392px;overflow:hidden;position:relative;z-index:2}
.reviewcard::after{content:"";position:absolute;right:-46px;top:-46px;width:150px;height:150px;border-radius:50%;background:rgba(120,166,64,.14)}
.reviewcard .rc-head{position:relative;z-index:1;display:flex;align-items:center;gap:13px;padding:19px 22px;border-bottom:1px solid var(--line)}
.reviewcard .rc-avatar{width:46px;height:46px;border-radius:50%;object-fit:cover;border:2px solid var(--orange);flex:none}
.reviewcard .rc-who b{font-family:"Plus Jakarta Sans";font-weight:800;font-size:1rem;color:var(--charcoal);display:block;line-height:1.2}
.reviewcard .rc-who span{font-size:.82rem;color:var(--muted)}
.reviewcard .rc-list{padding:8px 0}
.reviewcard .rc-row{display:flex;align-items:center;gap:12px;padding:8px 22px;font-family:"Plus Jakarta Sans";font-weight:700;font-size:.92rem;color:var(--charcoal)}
.reviewcard .rc-tick{width:22px;height:22px;border-radius:50%;background:var(--green);display:grid;place-items:center;flex:none;transform:scale(0);animation:rcPop .45s cubic-bezier(.2,.8,.2,1) forwards}
.reviewcard .rc-tick svg{width:12px;height:12px;stroke:#fff;fill:none;stroke-width:3.2;stroke-linecap:round;stroke-linejoin:round}
.reviewcard .rc-row:nth-child(1) .rc-tick{animation-delay:.35s}
.reviewcard .rc-row:nth-child(2) .rc-tick{animation-delay:.5s}
.reviewcard .rc-row:nth-child(3) .rc-tick{animation-delay:.65s}
.reviewcard .rc-row:nth-child(4) .rc-tick{animation-delay:.8s}
.reviewcard .rc-row:nth-child(5) .rc-tick{animation-delay:.95s}
.reviewcard .rc-row:nth-child(6) .rc-tick{animation-delay:1.1s}
@keyframes rcPop{0%{transform:scale(0)}60%{transform:scale(1.18)}100%{transform:scale(1)}}
.reviewcard .rc-foot{position:relative;z-index:1;margin:8px 16px 18px;padding:11px 15px;background:rgba(120,166,64,.1);border-radius:12px;font-size:.85rem;font-weight:600;color:var(--green-d);display:flex;gap:9px;align-items:center;line-height:1.35}
.reviewcard .rc-foot svg{width:17px;height:17px;stroke:var(--green-d);fill:none;stroke-width:2;flex:none}
@media(prefers-reduced-motion:reduce){.reviewcard .rc-tick{animation:none;transform:scale(1)}}

/* ===== Founder quote card (about-us hero) ===== */
.quote-card{background:var(--charcoal);color:#fff;border-radius:22px;padding:38px 36px;box-shadow:var(--shadow);width:100%;max-width:430px;position:relative;z-index:2;overflow:hidden}
.quote-card::after{content:"";position:absolute;right:-46px;top:-46px;width:150px;height:150px;border-radius:50%;background:rgba(120,166,64,.16)}
.quote-card .qmark{position:relative;z-index:1;display:block;font-family:"Plus Jakarta Sans";font-weight:800;font-size:4.2rem;line-height:.7;height:38px;color:var(--orange)}
.quote-card blockquote{position:relative;z-index:1;margin:0 0 24px;font-family:"Plus Jakarta Sans";font-weight:600;font-size:1.12rem;line-height:1.55;color:#fff;text-wrap:pretty}
.quote-card blockquote .qhi{color:var(--green-l)}
.quote-card .qsign{position:relative;z-index:1;display:flex;align-items:center;gap:14px;border-top:1px solid rgba(255,255,255,.14);padding-top:18px}
.quote-card .qavatar{width:48px;height:48px;border-radius:50%;object-fit:cover;flex:none;border:2px solid var(--orange)}
.quote-card .qname{font-family:"Plus Jakarta Sans";font-weight:800;font-size:1rem;color:#fff;line-height:1.2}
.quote-card .qname span{display:block;font-family:"Inter";font-weight:500;font-size:.85rem;color:#9aa089;margin-top:3px}
.paa-a{font-size:.9rem;color:var(--muted);line-height:1.55;max-height:0;overflow:hidden;opacity:0;transition:max-height .5s ease,opacity .4s ease,padding .4s ease}
.paa-row.open .paa-a,.paa-row:hover .paa-a{max-height:220px;opacity:1;padding:0 0 16px}
.paa-row.open .paa-ic,.paa-row:hover .paa-ic{background:var(--green);color:#fff}
.paa-cursor{display:inline-block;width:2px;height:1em;background:var(--green);margin-left:1px;vertical-align:-2px;animation:paaBlink 1.05s steps(1) infinite}
@keyframes paaBlink{50%{opacity:0}}
@media(prefers-reduced-motion:reduce){.paa-cursor{animation:none}}

/* Contact form status message */
.form-status{margin:14px 0 0;padding:12px 16px;border-radius:10px;font-weight:600;font-size:.95rem}
.form-status.ok{background:rgba(120,166,64,.12);color:var(--green-d);border:1px solid rgba(120,166,64,.35)}
.form-status.err{background:rgba(236,99,56,.1);color:#c34a22;border:1px solid rgba(236,99,56,.3)}

/* Clickable category chips + blog filter bar */
a.pc-cat,a.pm-cat{text-decoration:none;cursor:pointer}
a.pc-cat:hover{filter:brightness(1.06)}
a.pm-cat:hover{color:var(--green-d)}
.cat-bar{display:flex;flex-wrap:wrap;justify-content:center;gap:10px;margin:0 auto;max-width:940px}
.cat-bar a{display:inline-block;padding:8px 16px;border-radius:999px;border:1px solid var(--line);background:#fff;color:var(--charcoal);font-weight:600;font-size:.9rem;text-decoration:none;transition:background .2s,border-color .2s,color .2s}
.cat-bar a:hover{border-color:var(--green);color:var(--green-d)}
.cat-bar a.on{background:var(--green);border-color:var(--green);color:#fff}