Help AI Tools Find, Understand & Promote Your Brand
The future of search isn't a list; it's a conversation. Once upon a time, it was all about ranking #1 on Google. Now? AI assistants are taking over the show. ChatGPT, Gemini, Perplexity, you name it — they're answering people’s questions before they even hit your website.
Welcome to the age of Generative Engine Optimisation (GEO). And yep, we’re all over it at SEO Plans. We make sure your business doesn’t just rank on search engines — it shows up in AI-generated answers.
So, the critical question you need to ask: Is your business part of the answer?
GEO stands for Generative Engine Optimisation. It’s all about making your content more visible and more usable by AI-powered engines — think ChatGPT, Bard/Gemini, Perplexity, Claude, and whatever’s next.
These engines no longer serve up the top 10 links. They summarise. They recommend. They quote.
If your brand isn’t being included in those responses, you're invisible.
GEO is about influencing the AI's understanding of who you are, what you do, and why you are the best answer to a user's question.
This isn't old-school SEO with a new label. It’s a whole new playbook built for how the internet actually works today. And yep — our process is clear, honest, and built for this AI-driven world.
Before we do any optimisation, we ask the top AI models how they see your brand. We check for mentions, tone, accuracy, and where they’re pulling information from. That gives us a clear picture of your current standing in the AI world.
From the audit, we build your custom GEO Blueprint — a game plan that maps out your core entities (like your brand, team, and products), the key questions AI needs answered, and how we’ll grow your digital presence to position you as a go-to source.
Then we want to make your business GEO-ready, this is how we'll do it:
We structure your content so AI can understand who you are, what you do, and why you matter. Think schema, structured data, and entity linking that actually makes sense.
We create and optimise content that’s not just human-friendly, but AI-readable.
That means:
Generative engines love citing reliable sources. We help position your brand as a trusted expert in your space.
That includes:
If other trusted sites mention you, AI takes note.
We build digital PR, guest posts, and citations that boost your authority — not just for humans, but for machines.
We structure your website and content using semantic relationships so AI tools understand how your topics connect.
From product pages to service overviews — we feed data to AI via clean code, schema, and metadata.
Here's what our GEO clients get:
✅ AI-Centric Content Optimisation
Get your web pages, blogs, and FAQs tuned for ChatGPT, Perplexity, Gemini and more.
✅ Structured Data & Schema Markup
We mark up everything the right way so generative engines don’t get confused.
✅ Brand Entity Building
From About pages to Wikipedia-style knowledge panels — we help machines “know” your brand.
✅ Digital PR & Expert Mentions
We get your brand referenced in articles, interviews, and data roundups — places AI tools love to scrape.
✅ Topical Authority Planning
We build out subject clusters that help engines connect the dots between your services, products, and expertise.
✅ Ongoing Testing with AI Tools
We use Perplexity, ChatGPT, Bing Copilot and more to test what answers you're appearing in — and where you're missing out.
For years, the goal was to get on the list. Now, the goal is to be the answer. This is more than just a subtle shift; it's a fundamental change in how your customers will find and trust you.
By 2026, over 50% of search traffic is expected to come from AI-powered assistants.
(Source: Gartner)
If you're not showing up in generative responses, you’re losing potential customers before they even hit a traditional search engine.
Think about it — users are asking AI questions like:
If you don’t shape your brand for AI, it’ll piece one together for you — maybe from an old article, a random bad review, or even worse, your competitor’s site. GEO puts you back in control. It’s your story, so let’s make sure you’re the one telling it — not the algorithm.
Short answer? Almost everyone. But especially:
If your industry relies on expertise, authority, and trust — GEO is your new best friend and the next step in your digital strategy.
Not exactly. Think of it as SEO’s new partner.
You still need to rank in search — but you also need to appear in AI-generated responses. GEO adds that extra layer.
We run simulations using top engines like ChatGPT, Gemini, and Perplexity. If you're not in the answers, you’re missing out. Simple as that.
Some changes have an immediate impact. However, full positioning in generative responses may take 2–4 months, depending on your authority, content, and level of competition.
Yes! We manually test queries across various tools and simulate real-user prompts to check visibility. It’s not all automated — some of it’s old-school detective work.
Some improvements can be made off-site, like PR and citations. However, for the best results, you’ll also need to make content and technical tweaks to your site.
We focus on the major players that are shaping the future of search, including Google's Gemini (which powers its Search Generative Experience), OpenAI's ChatGPT, Microsoft Copilot, Perplexity, and others as they emerge.
GEO success is measured by:
We benchmark these metrics and track their improvement over time.
Simple: first-mover advantage. The foundations of AI knowledge are being built right now. Securing your place as an authority source today will pay dividends for years to come, while your competitors are still trying to figure out what happened to their traffic.
GEO isn’t a “nice to have.” It’s the next wave of digital visibility. And just like SEO 15 years ago — the early adopters are the ones who win big.
Don’t wait until your competitors get there first.
Call us on (07) 5592 2685, email or visit the contact page.
GEO, SEO, CRO, ROI — we know our acronyms. And how to use them to grow your business.