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egardless if you are a small, medium or a large company, blogging is fundamental! It's a fantastic way to have fresh, regular content on your site plus, search engines love it! The more you blog, the more you are interacting with Google and other search engines, as a result giving your site excellent exposure. Here's 4 reasons why you should blog:

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Traffic 

For starters it drives traffic to your website. Isn't that what we all want? Your blog gives you the opportunity to write relevant content for your customers to read. Use this as a marketing tool to drive consumers to your site. Make your blog the base for all of your social media platforms. Whenever you write a post, share it on all your platforms with appealing images and links to connect it back to your site. Also post links in your blog posts directly to specific pages within your website. This way you're connecting consumers to the right places and increasing your exposure.

RELEVANT CONTENT HELPS YOUR SEO

Another huge reason you need a blog on your site is the fact it Increases your SEO. Fresh content creation is the key to beating your competitors on Google or any other search engines but remember keywords are crucial in your posts! Blogging actively about your business, industry, product or services will naturally increase your Search Engine Visibility. It offers you the opportunity to utilize keywords on your site and show to your customers how relevant you are at this. 

BRAND AWARENESS

Blogging also builds up the trust of your customers. Well written blog posts demonstrate your company knows what they are talking about. You have the chance to show your knowledge and understanding. It's such a great way to connect with your consumers and give them the opportunity to learn from you. You are positioning yourself as an expert and have the chance to market your business as a result.

INTERACT WITH YOUR COSTUMERS

Additionally, it's a great place just like your other social media platforms, to connect and interact with your consumers. If they are interested in what your talking about or have questions about a product they can comment about it under your blog post. Make sure your regularly checking your blog and are replying to your consumers!

Need a blog on your website, but aren't sure where to start? Hire an expert. At Select Marketing and Web Solutions we can take your online presence to the next level. We know how to use keywords that will capture your consumers. For more information click here or talk to us today! Call (07) 5592 2685 or email info@selectmarketing.net.au